Digital Marketing Strategist
In this day an age content it not recommended – it is necessary. Customers don't wait for you to educate them on your solution, they take the initiate and learn in their own terms even before becoming a lead. The most important thing to consider when doing content marketing is your potential customer – you need to truly understand them to be able to be relevant. I specialize in using quantitative and qualitative data to understand consumers, and can help you do the same.
Digital Advertising is one of the most efficient and immediate ways of driving qualified traffic to your website – I specialize in running and optimizing campaigns and landing pages to help you get the most out of them. I look at things with two very different lenses. The first one is a strategic one – a high level view to understand where you are going and how you plan on getting there. The second one is tactical – zoom into the nitty gritty data to maximize your efforts.
With FB ads you can easily set up a basic campaign, but if you want best results you should be getting micro targeted – understand your audiences better and what message (value proposition) resonates better with them.
Your website is the gateway to your business being successful online. If you don't know how it is performing or how to improve it you might be doomed. I am in this tool on a daily basis improving and optimizing businesses.
Too much data can be confusing and overwhelming – Which is why outputting the right data into a dashboard can save you some stress (and drive better business decisions)
After a successful acquisition by Canva, I joined Pexels to accelerate and guide their growth. With an already successful product, I began to work in systems and processes to structure the growth process and begin ideation and experimentation.
As Director of Growth, I had a cross-functional role, where I work closely and lead marketing, sales, customer service department and the product team. Gathering quantitative and qualitative data for customer discovery were key to identify gaps and opportunities for growth. With these findings and multiple experiments, we were able to double the number of registered users and increase the percentage of them that would become active.
With a big passion for helping businesses grow, I have been freelancing and consulting with companies all over the world.
• Leading the integration process between data and strategy to connect brands to their consumer needs • Ensuring proper measurement to enable ongoing optimization and improvement. • Uncover actionable insights to understand audience’s interests and online behaviors based on quantitative and qualitative data. • Managing and supporting digital analyst team
As a digital strategist I use quantitative and qualitative data to uncover actionable insights to understand our audience’s interests and online behaviors. Leveraging that data, I develop integrated marketing strategies that connect digital, social, mobile, email, as well as traditional efforts. The process can be different with any project but commonly starts by understanding their business, developing customer personas, and doing a GAP analysis. With that we can identifying unmet needs, goals, opportunities and challenges that can be solved or improved upon.
Graduated with a double major in Marketing and Economics
Google Analytics Certification
Enrique gave me golden nuggets, he knew when I was overthinking and when extra thought was needed. He was understanding and encouraging. I loved talking with him, can't wait to use hotjar!
Enrique showed me how he's thinking through problems and it's great to be able to see it. It was a valuable experience learning from him :)
Enrique helped me to consider short term solutions to solve our need to carry out some short-term paid experimentation, his ideas were very useful.
Enrique really knows his stuff! A quick but very helpful call - he gave me a free resource he made + ideas on what to try. Great to connect!
so helpful! great, actionable advice on facebook ads. looking forward to talking to him again about future campaigns
Enrique is a really nice and friendly guy. He had a quick understanding of our business and came with clear and fresh ideas. Great guy to spar with.
Had an awesome session with Enrique. Very useful tips on our PPC campaign strategies and great pieces of advice on hiring the right specialist to take over our PPC efforts.
Enrique was extremely helpful and gave me great insights and actionable advice on my project. He also shared with me some very useful resources that I didn’t know about before. So much value in a 30-minute call! He is very knowledgeable but also very encouraging and easy to talk to. Thank you very much for your help!
Great call with Enrique, got a couple of brilliants nuggets. We talked about how to provide value as a new employee, and how you should step back and gain a deep understanding of your target audience before running any campaigns. I also got a few ideas for new search ad campaigns, how to structure copy vs creative testing on Facebook Ads, and we also talked about how to focus on the right funnel stages for the biggest possible impact. Thanks!
Enrique was very helpful and instantly could see where the biggest gaps were in what I presented. He is thoroughly knowledgeable and would definitely recommend him
Enrique is very knowledgable in marketing especially with facebook ad campaigns optimizing them for success. My call with Enrique was filled with so many valuable insights and I felt like it was a couple hours of discussion but it was actually just one!
Super experienced at Facebook ads. Went through my campaign using screenshare and Enrique gave me loads of pointers on how I could optimize my campaigns.