Eden

Conversion Copywriter. Marketing + Acquisition Strategist

Yavne, Israel (+02:00 UTC)from Melbourne, Australia
Free
15min30min60min
Available
50
Sessions
4.99
Rating
Expertise
Growth marketing

You don't always need a deep Google Ads budget or guerilla marketing tactics to capture your audience's attention and get them to sign up or buy. We'll investigate where your audience hangs out and use both online-and-offline marketing tactics to help drive you solid growth.


Conversion rate optimisation

PPC ads, landing pages, sales pages, or websites not performing like they could? We'll dive deep into your current messaging strategy at every stage of awareness, every step of your customer's journey, and every part of your funnel to see if your core messages are in tune with what your customers want. And together we'll tweak, reorganize, or rewrite parts of your copy to drive higher conversions.


Copywriting

You might know how to express yourself well, but bridging the gap between what you want to say and what your prospective customers/users need to hear from you (in order to convert) using words is HARD. As a senior-level copywriter, I'll show you how you can use user insights (plus Anthropology and Sociology) to understand how your customers think + see the world around them, and find the messages that nudge (not push) them to click through, sign up, or buy from you - right now.


Mentor Toolkit
LinkedIn
over 2 years of experience

Been posting for 2+ years and about 90% of my projects come as organic, inbound leads from the platform. Not joking. Happy to share with you the types of content you should be posting to get your audience's attention and get them interested in what you have to share.

Facebook
over 5 years of experience

It's a delicate balance of copy + creative + targeting and I've worked on multiple campaigns with clients doing deep research to find the perfect audiences, driving "big ideas" behind creatives, and writing modular ads that can be sliced and diced so infinite combinations can be tested

Basecamp
over 5 years of experience

Great for project management with large teams, I've worked with several agencies that use Basecamp to organize and share assets, while communicating and collaborating on projects together

Conversion Copywriter + Messaging Strategist
Green Light Copy
- present

Helping SaaS, tech and DTC businesses grow their revenue (and their reach) with conversion copywriting and targeted messaging strategies.

Other
Startups
B2C
B2B
SaaS
Digital Agencies
E-Commerce
BA
Monash University
-

Anthropology + Sociology

CopyHackers 10X Emails
CopyHackers

Certificate of completion

CopyHackers 10X Landing Pages
CopyHackers

Certificate of completion

Emotion Sells: The Masterclass
Talia Wolf - Get UpLift

Using conversion rate optimization techniques and a deep understanding of humanity to help drive growth

Reviews (37)
Mark Quadros
1 session
8 Apr 2021

Had an amazing call with eden. Will come again

Phyllis Gan
1 session
23 Mar 2021

Had a very valuable meeting with Eden. Pleased to have met and for sure recommend scheduling a call with Eden if you have any questions in her field of expertise. We discussed the importance of (online) copywriting and more! Very pleased and looking forward to staying in touch for future Growthmentor calls with Eden when the chance arises.

Sophia Benhaddou
1 session
13 Mar 2021

Amazing call with Eden! She was thinking out loud while going through Excelway's landing page and that was like a sneak peek into an amazing copywriter's mind, so I learned so much from this experience alone. She gave me great feedback and insights and she even took the time after the call to write down extra ideas on a google doc she shared with me. I can only recommend her warmly to the GM community!

Sophia
1 session
4 Mar 2021

Our session with Eden was great! We wanted feedback on our pitch, and Eden was super helpful. She gave us clear feedback and easy action items - we can now make some big improvements to our pitch without a lot of effort. Thank you so much Eden!

Jennifer Tsao
1 session
1 Mar 2021

Eden has a lovely demeanor and is very sweet and kind in her approach. Her specialty is copy and she was able to identify a few things for me to test relating to my Google Ads and landing page copy that may help to improve conversions. She also recorded the call to share with me so I can refer back to it when needed, which is great.

Selin Gunsur
1 session
18 Feb 2021

Eden was beyond helpful in improving our landing page. She worked through it with me and made suggestions, explaining the reasoning/psychology behind it. After the call, she sent me a Google Doc with all the notes - can't wait to implement the suggestions! She has a very calming & friendly attitude too, which makes her really easy to talk to, highly recommended :)

Ashley Porciuncula
1 session
18 Feb 2021

Eden was SO helpful! She really understood our product right from the start and was well-prepared, having already looked at our home page and watched the demo video. Her advice was exactly what we needed to hear, and resulted in us changing a core element of our growth strategy.

Ricardo Sims
1 session
15 Feb 2021

Eden was great and gave me actionable advice. Really appreciate it.

johanna rustia
1 session
11 Feb 2021

I needed an audit on my branding because I'm too close it. Is my branding working or am I drinking my own cool-aid? I knew what I needed was a marketing and branding expert and they can come in the shape of a copywriter. Enter Eden. In our 30  min session she: Made a great observation about how one of my core value propositions is a  strong competitive point  Tweaked my headline Took my "About Page " and  notched it up a  level by showing me how it could be made into a manifesto Made recommendations on how to speak to micro-influencers This was all on top off,  just being interesting and nice. Thank You Eden

Glory Enyinnaya
1 session
11 Feb 2021

Eden was a great listener. She took pains to clarify my concerns and addressed them all with insightful suggestions. She also shares a detailed Google Doc with all our discussions. Lovely session!

Ignacio Bentancur
1 session
9 Feb 2021

Eden is a great mentor. She answered all my questions and gave me great insights. She is very helpful and knowledgeable. I would definitely recommend her.

James Rose
1 session
5 Feb 2021

Eden got me thinking about a couple of marketing channels that I'd previously given up on, with some ideas and strategies that I'm excited to try out!

Mike Shahbazi
2 sessions
25 Jan 2021

As usual, Eden was great at providing great feedback. I highly recommend contacting her.

Oz Merchant
1 session
14 Jan 2021

Eden made it super easy to help me make key tweaks to my landing pages. She was very thorough in helping me identify inconsistencies which was hurting my conversions. Definitely recommend her.

Mareike Popp
1 session
7 Jan 2021

Loved Eden's advice, the way she helped me clarify my value proposition with the 5-Why Framework and how I can reframe my email marketing / outreach strategy.

Andrea Nagar
1 session
7 Jan 2021

Eden gave me a couple of interesting ideas on how to use video testimonials and suggested adding a recap of the main important points as a screenshot at the end and ensuring there are captions.

Account Deleted
5 Jan 2021

Great call, Eden gave me immediate and valuable insights on a project I was working on. Her depth of experience really shines through. Would definitely book again!

Susan Goh
1 session
28 Dec 2020

Eden was well-prepared before our call, and examined what I needed. With that, she could give me great advices which I needed so much for my website. She even went to the extra mile to assist me with some minor adjustments of my website content. I really appreciate her help. I was also amazed that she could do that so quickly. So if you are looking for content marketing advice, you definitely want to chat with Eden. Highly recommended! :D Thumbs up!

Lucy Walker
1 session
15 Dec 2020

Eden gave me some great exercises to begin the messaging on my new start up, and during the session even helped me get closer to the key/main message. Thanks again!

Positive John 🔎📈💰
2 sessions
12 Dec 2020

I get a call with Eden every time I start a roadmap for optimizing a new conversion funnel. Eden has trained eyes for conversion copy. I get out of our calls usually with 2 or 3 extra testing hypotheses for copy experiments that are easy to deploy and add velocity to my testing program.

Mike Shahbazi
2 sessions
12 Dec 2020

Our call with Eden was great and very helpful. We will definitely get her help again. Thanks for the great advice.

Edwin Plotts
1 session
4 Dec 2020

Eden helped me think about new ways to improve our email marketing through segmentation in a way I haven't thought of before. Also had solid feedback on our existing copy/structure. Would recommend talking to her!

Michael Deng
2 sessions
4 Dec 2020

I loved how Eden took to time to understand my company and my brand before giving me mentorship and providing advice. Her insights inspired me to completely restructured my homepage to be optimized for conversions, and some of her ideas worked out really well. She is also detailed oriented and provided concrete feedback and resources on conversion optimization and copywriting. Highly recommend!!

Paul Van Schie
1 session
30 Nov 2020

Eden is super energetic and fun. We took up way more time than originally scheduled, in which she provided me with hands-on advice and brilliant new angles to a LinkedIn automation. Thanks a lot Eden!

CreativityHQ
3 sessions
19 Nov 2020

Eden is such an amazing mentor! Fantastic insights without the arrogance sometimes common amongst experienced business professionals and industry experts. Thank you and keep up the good work.

Nicolai Rehn
1 session
15 Nov 2020

I should probably kick this review of saying Eden's copywriting was the reason I signed up to growth mentor, already a testament to her pearls of wisdom (check out #edenwritescopy on LinkedIn). Having subsequently caught up for a session, Eden helped demystify what authentic and effective conversion copywriting is - it's both an art and a science... She also shared her mental models for creating a laser focused brand message that resonates with your audience and ingredients for a compelling landing page. Stand-out personality and rocket fuel for your learning curve - highly recommend a session with Eden!

Spyros Tsoukalas
1 session
5 Nov 2020

Great session, awesome mentor Eden had spent time in our case in advance and provided valuable feedback for our go-to-market strategy and customer acquisition approach We plan to follow-up with our progress in the next months, looking at our UX/Navigation as well More than highly recommended, for real

Hal Zeitlin
1 session
4 Nov 2020

The story starts with me seeing Eden pop up on LinkedIn. Some other GrowthMentors follow her, and LinkedIn knew she had some wisdom to share. In concern and uncertainty on how to move forward, I reached out to Eden to be a valued Growth Mentor. Eden provided me actionable steps and actions to take to improve my brand's copy. Huge fan, very grateful. Highly suggest mentoring with Eden.

Harvey Hancock
1 session
22 Oct 2020

Amazing. We went over my business, the problems I was having on my current website, and Eden tore down my new copy. She came prepared to the call and had already read through everything and was ready to make suggestions and talk it through with me. I got a lot of pointers on how to structure and make modifications to the copy I had. Highly recommend having a chat with Eden.

CreativityHQ
3 sessions
15 Oct 2020

Eden spotted some copy on my homepage that made a useful addition to the landing page for my marketing campaign.

CreativityHQ
3 sessions
15 Oct 2020

An amazing mentor who patiently took the time to read a series of funnel emails and provide practical examples of how to improve them. Very calm, kind and professional. Highly recommended.

Sammy James
1 session
12 Oct 2020

Eden is very smart and nice. Our time went by too fast. I need to talk to her again. She is teeming with useful and relevant information. Don't miss an opportunity to meet with her!

David Kellerman
2 sessions
30 Sep 2020

Eden gave me valuable tips on how to build a sales landing page, provided me with clear examples and ideas for how to pursue.

Rishabh Bhandari
1 session
26 Sep 2020

Eden's call was invaluable. Her experience with copywriting was on show from the first minute. The thing that struck me was that Eden she understood my business rather fast and already had the mistakes I was doing marked. On top of this Eden had a highly effective process, which looked like it was perfected over the years. Eden's hands-on approach of suggesting edits to my website's copy was like sitting through a course of Copywriting 101. The fact that I got actionable notes to work on my copy and optimize it for the conversion is the cherry on top. Would highly suggest anyone looking to better their copy to reach out to Eden

David Kellerman
2 sessions
14 Sep 2020

Great chat with Eden, she gave a kickstart to launching our FB ads strategy. She did research beforehand, which helped in making the chat as effective as possible. She was kind, attentive and very knowledgeable. Can definitely recommend her :)

Positive John 🔎📈💰
2 sessions
10 Sep 2020

Great copy brainstorming with Eden, we both came prepared to the call which led us to solid ideas for my next testing iterations. Booking the next call soon so we review the results we generated!

Jordi Capdevila
1 session
10 Sep 2020

I've done the mentorship with Eden about CRO. It's overwhelming the knowledge of the people and the many ideas that Eden can give you. How people behave and how to understand your clients in order to make your site more attractive for the next coming visitors. It's a good way to think out of the box, trying to go deeper and not only think about statistics and reports. Highly recommended.