Conversion Copywriter. Marketing + Acquisition Strategist
You don't always need a deep Google Ads budget or guerilla marketing tactics to capture your audience's attention and get them to sign up or buy. We'll investigate where your audience hangs out and use both online-and-offline marketing tactics to help drive you solid growth.
PPC ads, landing pages, sales pages, or websites not performing like they could? We'll dive deep into your current messaging strategy at every stage of awareness, every step of your customer's journey, and every part of your funnel to see if your core messages are in tune with what your customers want. And together we'll tweak, reorganize, or rewrite parts of your copy to drive higher conversions.
You might know how to express yourself well, but bridging the gap between what you want to say and what your prospective customers/users need to hear from you (in order to convert) using words is HARD. As a senior-level copywriter, I'll show you how you can use user insights (plus Anthropology and Sociology) to understand how your customers think + see the world around them, and find the messages that nudge (not push) them to click through, sign up, or buy from you - right now.
Been posting for 2+ years and about 90% of my projects come as organic, inbound leads from the platform. Not joking. Happy to share with you the types of content you should be posting to get your audience's attention and get them interested in what you have to share.
It's a delicate balance of copy + creative + targeting and I've worked on multiple campaigns with clients doing deep research to find the perfect audiences, driving "big ideas" behind creatives, and writing modular ads that can be sliced and diced so infinite combinations can be tested
Great for project management with large teams, I've worked with several agencies that use Basecamp to organize and share assets, while communicating and collaborating on projects together
Helping SaaS, tech and DTC businesses grow their revenue (and their reach) with conversion copywriting and targeted messaging strategies.
Anthropology + Sociology
Certificate of completion
Certificate of completion
Using conversion rate optimization techniques and a deep understanding of humanity to help drive growth
Had an amazing call with eden. Will come again
Had a very valuable meeting with Eden. Pleased to have met and for sure recommend scheduling a call with Eden if you have any questions in her field of expertise. We discussed the importance of (online) copywriting and more! Very pleased and looking forward to staying in touch for future Growthmentor calls with Eden when the chance arises.
Amazing call with Eden! She was thinking out loud while going through Excelway's landing page and that was like a sneak peek into an amazing copywriter's mind, so I learned so much from this experience alone. She gave me great feedback and insights and she even took the time after the call to write down extra ideas on a google doc she shared with me. I can only recommend her warmly to the GM community!
Our session with Eden was great! We wanted feedback on our pitch, and Eden was super helpful. She gave us clear feedback and easy action items - we can now make some big improvements to our pitch without a lot of effort. Thank you so much Eden!
Eden has a lovely demeanor and is very sweet and kind in her approach. Her specialty is copy and she was able to identify a few things for me to test relating to my Google Ads and landing page copy that may help to improve conversions. She also recorded the call to share with me so I can refer back to it when needed, which is great.
Eden was beyond helpful in improving our landing page. She worked through it with me and made suggestions, explaining the reasoning/psychology behind it. After the call, she sent me a Google Doc with all the notes - can't wait to implement the suggestions! She has a very calming & friendly attitude too, which makes her really easy to talk to, highly recommended :)
Eden was SO helpful! She really understood our product right from the start and was well-prepared, having already looked at our home page and watched the demo video. Her advice was exactly what we needed to hear, and resulted in us changing a core element of our growth strategy.
Eden was great and gave me actionable advice. Really appreciate it.
I needed an audit on my branding because I'm too close it. Is my branding working or am I drinking my own cool-aid? I knew what I needed was a marketing and branding expert and they can come in the shape of a copywriter. Enter Eden. In our 30 min session she: Made a great observation about how one of my core value propositions is a strong competitive point Tweaked my headline Took my "About Page " and notched it up a level by showing me how it could be made into a manifesto Made recommendations on how to speak to micro-influencers This was all on top off, just being interesting and nice. Thank You Eden
Eden was a great listener. She took pains to clarify my concerns and addressed them all with insightful suggestions. She also shares a detailed Google Doc with all our discussions. Lovely session!
Eden is a great mentor. She answered all my questions and gave me great insights. She is very helpful and knowledgeable. I would definitely recommend her.
Eden got me thinking about a couple of marketing channels that I'd previously given up on, with some ideas and strategies that I'm excited to try out!
As usual, Eden was great at providing great feedback. I highly recommend contacting her.
Eden made it super easy to help me make key tweaks to my landing pages. She was very thorough in helping me identify inconsistencies which was hurting my conversions. Definitely recommend her.
Loved Eden's advice, the way she helped me clarify my value proposition with the 5-Why Framework and how I can reframe my email marketing / outreach strategy.
Eden gave me a couple of interesting ideas on how to use video testimonials and suggested adding a recap of the main important points as a screenshot at the end and ensuring there are captions.
Great call, Eden gave me immediate and valuable insights on a project I was working on. Her depth of experience really shines through. Would definitely book again!
Eden was well-prepared before our call, and examined what I needed. With that, she could give me great advices which I needed so much for my website. She even went to the extra mile to assist me with some minor adjustments of my website content. I really appreciate her help. I was also amazed that she could do that so quickly. So if you are looking for content marketing advice, you definitely want to chat with Eden. Highly recommended! :D Thumbs up!
Eden gave me some great exercises to begin the messaging on my new start up, and during the session even helped me get closer to the key/main message. Thanks again!
I get a call with Eden every time I start a roadmap for optimizing a new conversion funnel. Eden has trained eyes for conversion copy. I get out of our calls usually with 2 or 3 extra testing hypotheses for copy experiments that are easy to deploy and add velocity to my testing program.
Our call with Eden was great and very helpful. We will definitely get her help again. Thanks for the great advice.
Eden helped me think about new ways to improve our email marketing through segmentation in a way I haven't thought of before. Also had solid feedback on our existing copy/structure. Would recommend talking to her!
I loved how Eden took to time to understand my company and my brand before giving me mentorship and providing advice. Her insights inspired me to completely restructured my homepage to be optimized for conversions, and some of her ideas worked out really well. She is also detailed oriented and provided concrete feedback and resources on conversion optimization and copywriting. Highly recommend!!
Eden is super energetic and fun. We took up way more time than originally scheduled, in which she provided me with hands-on advice and brilliant new angles to a LinkedIn automation. Thanks a lot Eden!
Eden is such an amazing mentor! Fantastic insights without the arrogance sometimes common amongst experienced business professionals and industry experts. Thank you and keep up the good work.
I should probably kick this review of saying Eden's copywriting was the reason I signed up to growth mentor, already a testament to her pearls of wisdom (check out #edenwritescopy on LinkedIn). Having subsequently caught up for a session, Eden helped demystify what authentic and effective conversion copywriting is - it's both an art and a science... She also shared her mental models for creating a laser focused brand message that resonates with your audience and ingredients for a compelling landing page. Stand-out personality and rocket fuel for your learning curve - highly recommend a session with Eden!
Great session, awesome mentor Eden had spent time in our case in advance and provided valuable feedback for our go-to-market strategy and customer acquisition approach We plan to follow-up with our progress in the next months, looking at our UX/Navigation as well More than highly recommended, for real
The story starts with me seeing Eden pop up on LinkedIn. Some other GrowthMentors follow her, and LinkedIn knew she had some wisdom to share. In concern and uncertainty on how to move forward, I reached out to Eden to be a valued Growth Mentor. Eden provided me actionable steps and actions to take to improve my brand's copy. Huge fan, very grateful. Highly suggest mentoring with Eden.
Amazing. We went over my business, the problems I was having on my current website, and Eden tore down my new copy. She came prepared to the call and had already read through everything and was ready to make suggestions and talk it through with me. I got a lot of pointers on how to structure and make modifications to the copy I had. Highly recommend having a chat with Eden.
Eden spotted some copy on my homepage that made a useful addition to the landing page for my marketing campaign.
An amazing mentor who patiently took the time to read a series of funnel emails and provide practical examples of how to improve them. Very calm, kind and professional. Highly recommended.
Eden is very smart and nice. Our time went by too fast. I need to talk to her again. She is teeming with useful and relevant information. Don't miss an opportunity to meet with her!
Eden gave me valuable tips on how to build a sales landing page, provided me with clear examples and ideas for how to pursue.
Eden's call was invaluable. Her experience with copywriting was on show from the first minute. The thing that struck me was that Eden she understood my business rather fast and already had the mistakes I was doing marked. On top of this Eden had a highly effective process, which looked like it was perfected over the years. Eden's hands-on approach of suggesting edits to my website's copy was like sitting through a course of Copywriting 101. The fact that I got actionable notes to work on my copy and optimize it for the conversion is the cherry on top. Would highly suggest anyone looking to better their copy to reach out to Eden
Great chat with Eden, she gave a kickstart to launching our FB ads strategy. She did research beforehand, which helped in making the chat as effective as possible. She was kind, attentive and very knowledgeable. Can definitely recommend her :)
Great copy brainstorming with Eden, we both came prepared to the call which led us to solid ideas for my next testing iterations. Booking the next call soon so we review the results we generated!
I've done the mentorship with Eden about CRO. It's overwhelming the knowledge of the people and the many ideas that Eden can give you. How people behave and how to understand your clients in order to make your site more attractive for the next coming visitors. It's a good way to think out of the box, trying to go deeper and not only think about statistics and reports. Highly recommended.