.jpg)
Founder & Managing Partner at Fluvio
Devon O'Rourke is the Founder and Managing Partner of Fluvio, a product marketing consultancy based in Brooklyn, New York. Devon has a decade’s worth of experience working alongside channel marketing, product, research, design, sales, PR, and engineering teams to successfully bring new features and products to market. Before founding Fluvio, Devon held a number of media strategy and product marketing roles at companies such as The New York Times, Getty Images, Publicis, ESPN, Tremor Video, Etsy, and Amazon, in addition to being a Mentor at GrowthMentor and an Ambassador for the Product Marketing Alliance.
Content marketing is more important in today's media landscape than ever before. I have experience building content strategy, building and testing messaging frameworks and value propositions, and executing compelling content. Before my product marketing career, I was in the photography industry, which adds a unique visual/aesthetic sense to my marketing.
As a product marketer, I consistently analyze conversion funnels and user behavior in order to build features, UX flows, and marketing initiatives to drive adoption and retention. It's important to be able to condense data into stories and testable hypotheses in order to improve your funnel.
Have build programs and guides to ensure customer success. Everything starts with the customer. Successful businesses must build mechanisms to consistently learn from customers and ensure products are intuitively built to help solve their problems.
I have worked with email platforms Marketo and Pardot on acquisition and retention initiatives while at Etsy and Amazon. Email is the number one conversion and retention channel and is a must for any business today.
I feel strongly about the importance of proper roadmap management and release management. Voice of customer analysis must have the ability to influence product roadmaps, while a % should be dedicated toward think big initiatives that customers may not know they need. Communicating both feature releases and the bigger vision to both internal and external audiences is essential.
I have built templates for go-to-market planning and voice of customer analysis (qualitative and quantitative) that have proven to successfully uncover and test product market fit.
Some of my PR work includes getting Etsy's app included in the Apple World Wide Developer Conference (WWDC) and getting Amazon Attribution beta featured in over 20 press articles (Digiday, NY Times, AdWeek, Wall Street Journal). PR strategy can be proactive or reactive and it's important to develop an approach that works best for your business.
I have expertise developing go-to-market strategies and media planning for a variety of products and industries. In addition to go-to-market planning, I have executed both B2B and B2C outbound marketing channels such as email, sales enablement (pitch decks, one-sheets, product cards), blog posts, landing pages, Facebook Ads, Google Ads, affiliate marketing, events, PR, product illustration videos, case studies and testimonials.
Having led product marketing in two ad tech businesses - Tremor Video and Amazon Advertising analytics - I have a thorough understanding of the programmatic ad tech space. I have expertise and hands on expirence building and marketing DSPs, SSPs, attribution and analytics tools, and marketing automation tools.
As a product marketer I have experience using Adwords to drive conversions for SaaS products. Additionally, I understand programmatic ad tech industries in-depth given my role's at Tremor Video and Amazon Advertising.
I have experience using Basecamp for project management while at Etsy. I found this to be a good tool to ensure multiple teams are in sync and held accountable for their projects and milestones.
As a product marketer I have experience using Bing to drive conversions for SaaS products. Additionally, I understand programmatic ad tech industries in-depth given my role's at Tremor Video and Amazon Advertising.
As a product marketer I have experience using Facebook to drive conversions for SaaS products. Additionally, I understand programmatic ad tech industries in-depth given my role's at Tremor Video and Amazon Advertising. I have direct hands on experience with attribution solutions, such as Facebook Attribution.
I have worked with Google Analytics as a marketing adviser for a startup in addition to my own website. The key to Google Analytics is to have hypotheses that you are looking to validate or disprove.
I have worked with Google Search Console as a marketing adviser for a startup in addition to my own website. Understanding your search rankings and keyword opportunities are critical for inbound marketing (SEO).
I have experience using JIRA for project management while multiple companies. I found this to be a good tool to ensure multiple teams are in sync and held accountable for their projects and milestones.
As a product marketer I have experience using LinkedIn to drive conversions for SaaS products and to build upper funnel activity via LinkedIn content strategy. I believe LinkedIn is the most undervalued platform for B2B business, with tremendous growth opportunities ahead.
As the global product marketer for the Etsy app, I worked extensively with Looker to analyze conversion funnels and user behavior in order to build features, UX flows, and marketing initiatives to drive adoption and retention.
I have built HTML emails and launched both acquisition and retention campaigns through Marketo while at Amazon. Email is a critical channel for the success of any business in today's landscape and helps you build a brand connection with your audience.
I have built HTML emails and launched both acquisition and retention campaigns through Pardot while at Amazon. Email is a critical channel for the success of any business in today's landscape and helps you build a brand connection with your audience.
Founder of Fluvio, a product marketing consultancy based in Brooklyn, New York. Fluvio provides flexible consulting services to help early and mid-stage software and technology businesses find product market fit, establish go-to-market strategies, and deliver high impact marketing. With a decade’s worth of niche experience, we replicate proven product marketing techniques that excel in fast paced, high growth environments
Leading product marketing for Amazon Advertising measurement and analytics solutions
Led product marketing for Etsy's consumer shopping app
Managed the product marketing team covering entire product suite - publisher and advertiser products (DSP, SSP, creative formats, data integrations, analytics)
Media planner and strategist for Walmart
Producted photography for ESPN the Magazine and website.