David Hoos

I've led in-house B2B marketing for three agencies (conversion optimization, SMS & email, and now an influencer agency) helping to attract new clients. I can provide strategic and tactical feedback to companies (and especially agencies) looking to attract more qualified inbound leads.

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  Content marketing

  I have deep expertise in content marketing from the SEO side to the content strategy and editorial side. In my view, it is essential to develop a unique voice to really make content work effectively for you.

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  Conversion rate optimisation

  I've spent the last three years at a conversion rate optimization firm and am very familiar with the rules, processes, and benefits that CRO has for many businesses.

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  Design / UX

  Our firm has worked with hundreds of ecommerce stores and I can provide feedback on the site usability changes that could help improve your engagement and sales.

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  SEO

  SEO is overcomplicated by a lot of folks. In my time running content marketing and SEO, I've learned that it most often comes down to 2-3 key activities that will make the most difference. Yes, you can debate details, but if you execute on the big items, you'll spend less time and see better results.

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  Social media

  I lead marketing for an influencer marketing agency. I have a great grasp of what works and doesn't work when working to build a program for consumer businesses.

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  Ahrefs

  11 years of experience

  I've been using Ahrefs for the last 3+ years to research, manage, and monitor our SEO efforts related to content marketing. I'm a huge fan of its capabilities and can share some of the tricks and hacks that I've discovered in my time using it.

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  Drip

  11 years of experience

  Managed campaigns on Drip for over two years. We primarily used it for weekly newsletter sends, but also used it for a welcome sequence and some back automation.

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  Meet Edgar

  10 years of experience

  I've been using MeetEdgar and its social scheduling capabilities for a number of years and have developed some best practices for getting the most benefits from your usage of it.

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  Digital Marketing

  I've spent the last decade in-house at agencies helping them build their marketing engines. Today I'm a fractional CMO and advisor to agencies, helping them build their own organic inbound marketing engines.

• https://www.shopify.com/partners/blog/a-quick-guide-to-getting-started-with-user-experience-design
• https://www.bigcommerce.com/blog/ab-testing/
• https://www.privy.com/blog/8-key-principles-for-optimizing-your-website-navigation