Dave Schneider

Growth Marketing Specialist

Philadelphia, United States (-05:00 UTC)Englishfrom Boston, United States
Productized services

Shortlist is a productized service for linkbuilding after transitioning from an agency. I can discuss the pros and cons of these different types of service models.


I run shortlist, which is a productized service for SEO and linkbuilding. I have scaled it from nothing to over a million dollars in sales, without any investment whatsoever.

Growth marketing

I've been a growth marketer for 10+ years and also worked with and hired many others. I have worked with companies in numerous stages such as small bootstrapped boutiques and large funded enterprises. I've worked with SaaS, Ecommerce, Blogs, etc.

Building a team

I've recruited probably over 100 people across my organizations over the years including designers developers marketers and copywriters. I've used sites like upwork and also conducted one on one interviews and set up the company infrastructure such as how we communicate and work together as a team

Link building

ShortList.io is a link building agency where we help clients build links through white hat outreach. If you have questions on how to build links, I've run dozens of campaigns and tested many different approaches such as guest posting, resource page link building, scholarship link building, infographics, etc.


NinjaOutreach was an outbound marketing tool. I've done hundreds of outreach campaigns to influencers, leads, etc and have spent a lot of time with tools in the outreach space and perfecting the process around outreach. I'm happy to share the tips and tricks I've learned in this space.


I bootstrapped NinjaOutreach to a 20 person company over the course of 4 years. I'm well versed in how to grow a business on a budget, and ways to save money and be more efficient with cash to increase your runway. All of my businesses have always been bootstrapped.

Mentor Toolkit
Ninja Outreach
over 7 years of experience

I was the founder of this tool, so naturally I know how it works pretty well :). If you need help optimizing your campaigns and even just technical support I can probably lend a hand.

over 6 years of experience

I've used Drip for the majority of my businesses to do email marketing and am comfortable setting up campaigns and providing recommendations on ways to make your campaigns more effective.

- present

ShortList.io is a marketing agency that helps businesses build white hat backlinks.

Digital Agencies
- present

LessChurn is a churn reduction application that helps SaaS businesses reduce churn and convert more trials to paid by offering in-app detours to cancelling users, such as trial extensions and coupons.


NinjaOutreach, influencer marketing tool


I graduated Harvard in 2010 with a bachelors degree in Applied Mathematics and a secondary in Slavic language and literature.

Reviews (37)
Andrew McBurney
1 session
7 Jul 2021

Super friendly and knowledgeable. David helped reaffirm some things we've been kicking around, and offered some actionable takeaways that we're going to try out.

Jorrel Caleb Sto Tomas
1 session
1 Jul 2021

Dave was immensely helpful in providing some clarity and perspective on the current problems that I have. It definitely helps when there's a mentor that knows and has seen some of the issues that seem to be special cases, but aren't! This was immensely helpful and recommend Dave for anyone looking for advice!

Robert Logan
1 session
18 Jun 2021

Dave was great! He pointed out that I needed to do some groundwork before focusing on the link building. This was very helpful for me, as it allowed me to give focused guidance to the freelancer I have hired. Thanks, Dave!

Tela Andrews
1 session
11 Jun 2021

I'm making a strategic shift in my business, and have three paths that I've heard from the market. Dave helped me work through those approaches in an unbiased way, and immediately understood some of the challenges I'd encounter to determine my path forward. 15 minutes of pure gold - thanks, Dave!

Sumayya Patel
1 session
3 Jun 2021

The session with Dave was super helpful and he shared some awesome insight. Thank you

Nadir Zyat
1 session
25 May 2021

Simple, efficient, we've been talking of netlinking and Dave knows what he's talking about. Thanks Dave.

Ayhan K. Isaacs
1 session
24 May 2021

David is a super great resource to learn from . 15 minutes with him will give you enough to work with. I asked specific questions about how to run my agency more effectively and he provided some great tips.

1 session
21 May 2021

Dave has a deep knowledge about link building strategies. He has suggested different tools in order to outreach bloggers and influencers.

Denis Mccaul
1 session
18 Feb 2021

Dave has a wealth of experience with outsourcing, seo and building startups. A straight talking guy who is helpful and insightful. Worthwhile call and will speak again re SEO in the future

Sophie D'Souza
1 session
15 Feb 2021

Dave was fantastic to speak with! Super knowledgeable and helpful.

1 session
24 Jan 2021

5 stars! Highly recommended!

Oliver King
1 session
8 Jan 2021

Dave was a great help! Clear, concise, and cut straight through the noise to get at the heart of the matter.

Edwin Plotts
1 session
16 Sep 2020

Dave was easy to talk to and provided solid advice for how we think about linkbuilding, as well as content strategy in general. Would recommend!

Austin Ollar
1 session
9 Aug 2020

Dave was a great help. Thank you so much!

lauren casgren-tindall
1 session
31 Jul 2020

Dave gave me clarity on specific things on my website that are hurting my SEO results and walked me through my report I gave him to help me understand my results. I am grateful for his suggestions and ideas.

Rishabh Bhandari
1 session
31 Jul 2020

He is good at understanding your solution quickly and figures out how to go outbound with it.

Sibi Murugesan
1 session
23 Jul 2020

Straight and to the point, just how it should be. Dave was great!

Andrei Vlasov
1 session
14 May 2020

It was great talking to Dave! He's very knowledgable in all things SEO and link building and gave me good tips and advice on where to start with it and what to focus on early on.

Nathan Chandler
1 session
9 May 2020

Dave is an outstanding mentor and took his time thinking through various SEO practices and sharing his (wealth of) knowledge.

Anna Pogrebniak
1 session
7 May 2020

Dave is awesome! Great session! Found a solution to my issue within minutes.

Rachel Van der Zalm
1 session
13 Feb 2020

Dave was super helpful! I have a lot of ideas following the call on what I can do to market my start-up, and I really appreciate him taking the time to speak.

Fraser Millband
1 session
3 Feb 2020

Appreciate the time David took to discuss things with me and validate the process we have in place to identify new target markets.

Abhishek Ekbote
1 session
15 Oct 2019

Dave helped us improve our current strategies of Outbound Marketing. Would highly recommend Dave.

🚀 Jake Stainer
1 session
12 Sep 2019

Cannot recommend David enough! Definitely worth speaking to.

Gabriel Bujold
1 session
26 Aug 2019

David was able to give me great insights about link building and built a bridge between the theory and the practice of this critical part of SEO.

Saket Bhushan
1 session
8 Aug 2019

Dave helped me with his practical GTM, which eventually in the long run, is going to be pretty helpful, look forward to learn more from him.

Henry Hernandez 👍
1 session
31 Jul 2019

Dave is very knowledgable and was very forthcoming with his genuine advice. I appreciate his willingness to share his invaluable insights. He has a deep and great knowledge of SaaS & Link Building for SEO. Thanks Dave!

Adam Loke
1 session
17 Jul 2019

I highly recommend Dave. We had a good session about B2B outbound marketing. He listened to all I had to say about my specific situation and then came up with great ideas and suggestions. Thanks!

Trevor Fox
1 session
4 Jul 2019

David is a fountain of knowledge on the topic of link building. He offered substantive answers to all of my questions and demonstrated his deep expertise on the topic. We talked mainly about high-level link building strategy; measurement, outreach methods, link target selection, quality/quantity tradeoffs in both outreach and link acquisition. The guy's a true link building wizz—worth every cent of the $0.00! ;p

1 session
30 May 2019

Dave was super friendly and easy to bounce ideas off of. We talked about link building where he laid out some best practices for outreach. He had some great advice on tools he uses to scale the process and chisel off some of the grunt-work. We also talked about applying some adjustments to our blog, leveraging our higher traffic articles to drive lead generation and visits to our product pages. All in all, it was a great call and I definitely recommend reaching out to Dave for help with link building and outreach.

Jan Kuzel
1 session
15 Apr 2019

Had a nice talk with Dave about B2B SaaS marketing priorities. Helped me review my approach.

Kevin Zhou
1 session
27 Mar 2019

Dave is very humble and has a lot of insight in marketing - highly recommended :)

Kirk Deis
1 session
7 Mar 2019

Dave is a seasoned Saas Owner / Marketer and when I chatted with him he was very open with the information he shared. He felt like an open book. He talked out pros and cons on what we're trying. He was realistic about budget concerns on what we should try next. He also went out of his and made some introductions to others he thought could help us. He is really easy to talk with and understood the position we are in now and how to move forward. I highly recommend you taking the time and reaching out to him - I'm honestly blown away on the insight he provided. Thank you Dave!

Jason Quey
1 session
7 Mar 2019

David has a wide breadth of knowledge between the growth and exit of Ninja Outreach, and the start of a second startup (which he sold as well), and his agency.

Angelo Sorbello
1 session
11 Feb 2019

David helped me get more clarity about my target customers, customer acquisition, and link building. He patiently replied with in-depth answers to all of my questions. Truly a fantastic conversation. Thank you, David!

1 session
2 Jan 2019

Dave was engaging, instantly understood my goals, and provided valuable perspective and feedback regarding my plans and ideas.

Csaba Zajdo
1 session
30 Dec 2018

Very useful meeting, everything he said was about helping me, and finding low hanging fruits. Thank you!