
Focus is a simple app ideal for remote team management that handles the organizational burden of goal setting, OKRs, daily and weekly check-ins and task management.

Team Builder & Growth Marketer, 4X Founder: NinjaOutreach & LessChurn (both acquired), Shortlist.io & Inspirar.io
For the last 15 years, I have worked as a Serial Entrepreneur, launching several remote businesses in the services and software industries that have reached excesses of a million dollars in sales. My portfolio businesses are here: https://zez.am/DavidSchneider After quitting my corporate job I went digital nomading around the world and visited over 60 countries in 5 years. I bootstrapped NinjaOutreach, an influencer marketing platform, and LessChurn, a churn reduction software, to successful exits. Lately, I operate as the CEO and founder of Shortlist, an inbound marketing agency, as well as two software products in the organizational management space: Inspirar.io and UseFocus.co I'm always looking to connect with talented entrepreneurs, expand my network, and lend a hand where possible.
I bootstrapped NinjaOutreach to a 20 person company over the course of 4 years. I'm well versed in how to grow a business on a budget, and ways to save money and be more efficient with cash to increase your runway. All of my businesses have always been bootstrapped.
I've recruited probably over 100 people across my organizations over the years including designers developers marketers and copywriters. I've used sites like upwork and also conducted one on one interviews and set up the company infrastructure such as how we communicate and work together as a team
I run an inbound marketing agency and we do a ton of content marketing for clients. But on top of that we've always executed content marketing for ourselves as a growth channel.
Our agency offers website design and development services, so CRO is always a part of the discussion. I understand what makes websites and copy convert and am happy to critique yours.
I've built or contributed to dozens of websites, often writing the copy myself. In addition to that I've written emails, descriptions for info products, and more.
When I ran NinjaOutreach I was in charge of the customer support team and continue to do customer support for my SaaS products that I own today. Happy to help!
While personally not a designer I have worked with many UIUX designers and with some of my software apps have designed features including the flow and how they should work.
I've written newsletters, onboarding sequences, promotional materials and more. I'm familiar with a number of email marketing software too such as Drip, Aweber, Mailchimp, and more.
I've launched probably close to a dozen different businesses, some were successful, some not so much, but I learned a lot along the way. Combined with 10+ years of marketing experience I can advise you on what channels will be most optimal for your strategy.
I've been a growth marketer for 10+ years and also worked with and hired many others. I have worked with companies in numerous stages such as small bootstrapped boutiques and large funded enterprises. I've worked with SaaS, Ecommerce, Blogs, etc.
Let's talk about your idea. Idea validation is tricky and it does require talking with your target marketing intimately. You have to find a need and a pain.
ShortList.io is a link building agency where we help clients build links through white hat outreach. If you have questions on how to build links, I've run dozens of campaigns and tested many different approaches such as guest posting, resource page link building, scholarship link building, infographics, etc.
I'm a growth marketer with 10+ years of experience and while I have a team nowadays I did a lot of hands-on work myself back in the day that is still relevant, including setting up various marketing automation tools, flows, etc.
10 years of entrepreneurship and I've learned a thing or two about mindset and the struggles that go along with running your own business. Come at me with your best!
I have sold software for $20/month and services for $10000/month and everything in between. Do I know a thing or two about pricing? I would hope so. Let's talk.
I have been the head of product for all of my SaaS products and typically am working with at least a few developers, setting priorities and deciding the roadmap.
This is what it's all about - how do you know when you have it, or how to measure it? It's a tricky thing and I've gone through this multiple times with my products and services.
I've run 4 SaaS products and was typically in the product marketing / head of product role for all of them. Most of the products I ran were for around $100/month, sometimes a bit less or more.
Shortlist is a productized service for linkbuilding after transitioning from an agency. I can discuss the pros and cons of these different types of service models.
My teams are always remote, usually consisting of managing teams of 20+ individuals. Often these are outsourced teams from around the world. I've used dozens of remote tools in the process.
I run shortlist, which is a productized service for SEO and linkbuilding. I have scaled it from nothing to over a million dollars in sales, without any investment whatsoever.
NinjaOutreach was an outbound marketing tool. I've done hundreds of outreach campaigns to influencers, leads, etc and have spent a lot of time with tools in the outreach space and perfecting the process around outreach. I'm happy to share the tips and tricks I've learned in this space.
I've used dozens of tools as an entrepreneur and built a few as well. I'm not a coder or a designer, but have worked with quite a number of them. Happy to provide whatever insights I can.
Anyone who has been in business for a few years should be capable of dealing with this topic. Additionally I have a wife and two kids, so, frustration is a daily part of life.
We use this tool regularly at Shortlist to analyze websites and do competitor analysis. I would consider myself to be pretty familiar with its capabilities and can review your profile on it with you.
I've used Drip for the majority of my businesses to do email marketing and am comfortable setting up campaigns and providing recommendations on ways to make your campaigns more effective.
Have GA set up on every single one of my websites and while I wouldn't consider myself a power user I certainly know my way around the basics and then some.
I was the founder of this tool, so naturally I know how it works pretty well :). If you need help optimizing your campaigns and even just technical support I can probably lend a hand.
We use SEMRush quite a bit at Shortlist to analyze websites and check their performance, errors, issues and warnings. Plus doing competitor analysis frequently.
I run shortlist.io which is a digital marketing agency with a team of over 20 individuals. We offer linkbuilding, content strategy and creation, as well as website design and development to SMBs.
I have built 4 SaaS products targeting B2B. NinjaOutreach, an influencer marketing platform. LessChurn, a churn reduction platform. Both of which led to successful exits. I currently run Inspirar.io and UseFocus.co which are organizational management apps.
All of my SaaS and Service businesses have been Business 2 Business and I have been doing B2B marketing for over 10 years with services priced from just $20/month to upwards of ten thousand, so covering the spectrum of SMBs.
I run a digital marketing agency and most of the software I have built has been marketing tech. So, I would say I'm pretty fluent in all things digital.
Content marketing is a service we offer at Shortlist, and most of the ways I have grown my businesses, which focus on SMBs, has been through content and SEO.
Many of my SaaS companies, such as NinjaOutreach were in the marketing niche. Plus I use a ton of tools in the marketing niche so can speak about this topic in depth.

Focus is a simple app ideal for remote team management that handles the organizational burden of goal setting, OKRs, daily and weekly check-ins and task management.

Automatically send out employee pulse surveys to your team; daily, weekly, or monthly. Choose from dozens of customizable templates to get anonymous feedback on your team’s most pressing issues such as stress at work, recognition, and happiness.
LessChurn is a churn reduction application that helps SaaS businesses reduce churn and convert more trials to paid by offering in-app detours to cancelling users, such as trial extensions and coupons.

ShortList.io is a marketing agency that helps businesses build white hat backlinks.

NinjaOutreach, influencer marketing tool