Dan Carmel

Director of Growth & Marketing @ ZenGo, Ex VP strategy @ OMD IL

Tel Aviv, Israel (+02:00 UTC)English, Hebrewfrom Tel Aviv, Israel
Conversion Rate Optimisation

I built a tool that provides marketers with faster, automated conversion optimization capabilities. The tool gives marketers the ability to quickly set up multivariant tests that run for weeks and months, constantly optimizing landing pages. If you'd like to test it, send me a message.

Outbound Marketing

I've built countless Outbound Marketing strategies for clients over the years, and I'd love to help you find the right way to reach your audience and make it count.

Growth Hacking

Trying to implement Growth in your company? I can help you better understand the methodology and mindset behind Growth. If your challenge is in implementing Growth methodologies in large companies, I can help with that too.

Technology and Tools

If you're interested in building or implementing new tools in the fields of Paid Acquisition, CRO, Onboarding or you're planning on building something yourself, I can help.

PPC Strategies

From planning paid acquisition journeys to finding the right acquisition channels, I can help you find new ways to acquire customers. My bread and butter is Facebook advertising, but I have experience with all the main ad platforms.

Mentor Toolkit
over 3 years of experience

I'm a proponent of JavaScript for Marketers. If you're interested in learning Javascript, I can help you find the right learning track, give you advice and help set your learning path. My passion is building full-stack Javascript-based products (using JS, Node.js and React), so if you're interested in more than Analytics implementation and Tag Manager, I'm here for you.

over 4 years of experience

I've been building, managing and executing paid acquisition strategies on Facebook for several years. I can help you build flows that acquire new customers, as well as working on optimizing current campaigns.

Director of Growth & Marketing
- present

Growing the company’s active customer base, with monthly numbers anywhere between 50%-100% MoM for the past 5 months. Lead the company’s Marketing and Growth efforts, and in charge of full-funnel strategy, execution, reporting, and optimization - from acquisition to revenue and referrals. Directly manage the company’s marketing budget, including hands-on cross-channel paid acquisition. Manage a team of freelance writers, designers, and animators. Lead messaging, brand identity, and product marketing initiatives.

Fin Tech
VP Strategy & Innovation, OMD Israel
OMD Israel

As a VP in the Israeli office of the world’s largest media agency, I am heading two teams: Strategy / Planning and the Data and Analysis. I build Digital Marketing strategies for Israel’s largest brands, as well as international brands (Ebay, McDonald's, Adidas, BMW, etc) and startups . Projects vary from market research and branding to user journey modeling, acquisition planning and performance marketing. I also serve as a Marketing consultant for top customers, helping brands follow-through with implementation and activation (as well as consulting and working with Omnicom’s agencies - BBDO & TBWA).

Digital Agencies
COO, Stradom.io

Stardom.io is a Startup-focused, Growth marketing agency, founded by Roy Povarchik. During my time at Stardom, I worked my way up from a Growth Hacker to COO. As part of my role, I was responsible for all other teams, including Content Marketing, Social Media & Influencer Marketing, PPC, SEO. I also planned, presented and optimized Growth strategies for our clients. I was responsible for the overall performance of the agency, from analysis to reporting and optimization.

Digital Agencies
Mar 2019 - present

Tshaped is my personal journey to expand my skillset. It’s also a place for marketers who feel like Marketing isn’t enough. I share articles on Technical Marketing, as well as free Growth-related products that I build.

Hunt by Tshaped.io
Hunt by Tshaped.io
Jun 2019 - present

Hunt is a micro-tool that helps you leverage your Product Hunt launch. You enter your product's name as it appears in PH's URL, and Hunt scrapes your upvoters, finds them on Twitter and sends you a list of your followers along with their description, URL and follower count. You can then contact your most influential upvoters for collaboration, etc.

Notion for Growth Teams
Jul 2019 - present

Growth teams deserve a flexible way to deliver on their promise. One that fits their unique methodology, and is suited for cross-functional, test-driven work. With that in mind, I've created Notion for Growth Teams. A customizable, test-driven notion workspace template designed specifically for Growth Teams.

Feb 2019 - present

A radically different conversion optimization tool. Currently in beta testing. Feel free to contact me to give it a try and increase conversions on your landing pages.

Reviews (10)
Ema Tanaka
3 sessions
22 Aug 2020

Great session with Dan again! Went over some martech solutions for product/app analytics and attribution. Learning about what Segment can do and why it is so important to think about these solutions when starting out was eye-opening. Thanks Dan!

Ema Tanaka
3 sessions
15 Aug 2020

Awesome session with Dan for the second time! After getting Dan's feedback on the landing page from the last call, I made a few ideas for improvements and he reviewed them to improve it further. Would love to schedule another call with Dan.

Ema Tanaka
3 sessions
7 Aug 2020

Dan shared a ton of helpful feedback and recommendations on landing page optimization, branding, and analytics! It was particularly insightful that he went over the website section by section and pointed out exactly what should be improved and how. Dan is super passionate and knowledgeable (in marketing, tech, measurement) and I would love to schedule another call with him again.

Suvasini Raghavan
2 sessions
11 May 2020

Hi Dan, Thanks a lot for taking the time to guide me through the entire video marketing use case. Your tips & tool recommendations have been of immense help. Going to try it out and will let you know how it's shaping up! Happy to leave 5 stars.

Janel Loi
1 session
1 May 2020

I'm so inspired after my chat with Dan! He has been incredibly helpful and generous in sharing his knowledge about learning how to code for marketers. He's such a genuine person - asks great questions and takes the time to listen. What really impressed me is Dan's ability to break down complicated technical concepts and communicate them in a way that's easy for anyone to understand. Highly recommended!

Yonathan Stein
1 session
5 Apr 2020

Dan was friendly, knowledgable, and very helpful. Highly recommend.

Shelby Stephens
3 sessions
15 Dec 2019

Highly recommend speaking with Dan about growth - his experience covers a wide range, from big-picture growth strategy to very specific tactics. Awesome!

Shelby Stephens
3 sessions
15 Dec 2019

Dan is super experienced and a really nice guy. He has been helpful guiding us through our transition to an experiment-based growth framework.

Nelio Leone
2 sessions
20 Nov 2019

Dan is an absolute rockstar. This guy inspires me when it comes to technical marketing and building super-efficient customer journeys. He clarified how should I approach coding as a growth hacker and helped me understand my weaknesses when it comes to the more technical part of things. In addition, his patience, genuine approach and responsiveness make him completely stand out. 👉In short: he is a kick ass mentor! 👈

Shelby Stephens
3 sessions
14 Nov 2019

Absolutely amazing. Dan has knowledge, both broad and deep, and was able to quickly level up our understanding of growth frameworks, and reassess our team-building strategy. Highly recommend speaking with Dan.