
Claire Schmitt
Customer Activation, Growth, Ecommerce, Analytics // Growth Manager
Bio
Hi! I'm Claire. I'm a growth marketer with an extensive analytical background. I started my career in Accounting, but quickly realized I wanted to be on a more proactive (& exciting) side of the business. I love running & analyzing A/B tests, and I have a broad range of experience, including Conversion Rate Optimization, Email Automation, Performance Marketing, Product Marketing, and lots more in between.
Expertise
Conversion rate optimisation
I've built a lot of landing pages. I'd love to help you convert your website visitors to customers by testing copy, CTAs, colors, images, and everything in between.
Email marketing
Email can be a powerful tool - I can help you automate your campaigns, set up some drip campaigns, activate your website visitors, or run some tests to help your company grow.
Growth marketing
Your company can't grow if your efforts aren't sustainable. I've implemented changes across channels, on landing pages, in pricing & promotions, and in product features to achieve sustainable growth for my companies.
Product analytics
A close 2nd in terms of favorite topics - if it has to do with reporting & analytics, count me in. I have stood up BI tools from the ground up, mastered SQL on my own, and have a deep affinity for Google Tag Manager. I can help implement or optimize your analytics stack.
Technology and tools
A growth practitioner's tech stack is their secret weapon. Tech & tools can make a huge difference in terms of how much time you're spending on recurring tasks, what metrics you're optimizing for, and ultimately whether your company is growing sustainably. Let me help you figure out the tools you need or optimize the ones you have.
Toolkit
Amplitude
7 years of experienceA great tool for getting insights into how your users are using your product. The segmentation / branching capabilities are impressive and can uncover some great insights.
Google Data Studio
10 years of experienceIt's a free tool, which tells you most of what you need to know about it. It's good for what it is, and is fairly easy to set up, but will only get you so far.
Hubspot
7 years of experienceHubspot's workflows combined with it's product analytics can make for some pretty powerful automations. The capabilities are impressive, and you can set up some very impactful campaigns.
Mailchimp
10 years of experienceYour standard newsletter email provider. I ran my own newsletter for 3+ years, and Mailchimp never failed me. It has additional capabilities if you're looking beyond newsletters as well.
Supermetrics
11 years of experienceAnother tool that fuels my love for no-code. Automated data refreshes? Yes, please. Connections to almost every marketing channel that you'd need? Hell yeah. All around a great, inexpensive tool.
Unbounce
9 years of experienceMy preferred landing page builder, it can do just about everything you need it to. I love the A/B testing functionality, and the integrations are a huge help as well.
Zapier
11 years of experienceI love Zapier so much. Like I said, why work harder when you can work smarter? Automation, combined with features that allow for branching, filtering, etc - the capabilities are nearly endless.
Industries
E-Commerce
10+ years of experience in ecommerce & consumer packaged goods, spanning analytics, performance marketing, conversion rate optimization, product, & growth.
Marketplace
5+ years of experience in marketplace companies, focusing mainly on supply - spanning analytics, performance marketing, conversion rate optimization, product, & growth.