Head of Growth at WeAreDevelopers 🔥 | Digital Marketer 🎯| Lecturer 👨🏫 | Agency+SaaS ❤️ | 8+ years in SEO 🚀
Identifying target personas and when they are ready for an offer, are crucial to the success of outbound marketing. Over the last 3+ years, I have worked with different companies to help them understand the right timing, tailor the messaging, choose the right channels and ultimately build a funnel to increase the KPI. - Account-based Marketing via highly targeted direct and paid outreach - Contact research and enrichment - Copy crafting
A to Z PPC campaigns that include strategizing, tracking, executing and reporting on the following channels. Facebook, Google (Display, Search), Quora, Reddit, Twitter. Yearly budget of ~ 250.000.
SEO and Link Building go hand in hand. Getting links can feel like a super manual process and you can get lost where to start with it. That is what I am here for.
I have build up my own Facebook and Instagram pages to 50k likes/followers and monetized them with drop shipping/sponsored gigs. Besides that, I see great success with LinkedIn for generating leads for myself. Automating the process and writing the right message is the nitty-gritty of Social Media and I want to help you take your Social Media to the next level.
SEO is where I have my T-shape in. I have build 2 websites (1x eCommerce, 1x lead generation) and sold them for 10k each and the website only got traffic through organic. To me, SEO is the topic of my heart and with my experience on my own websites but also on our client's websites, I have a strong understanding of the mechanics.
From writing email copy to setting up our own Sendy server to send bulk could outreach emails, I have seen both ends of the email marketing process. Email is an amazing channel for various parts of the pirate funnel and I can help you conceptualize how to set it up perfectly.
I have automated funnels, email journeys, social content and workflows using various tools (see below) to create manageable (for the company) and coherent (for users) experiences.
I have analyzed 100+ of website funnels and ran hundreds of experiments to improve the conversion rates at different parts of the funnel: from landing pages to increase lead gen or sign up rates ... to email subject line A/B testing ... to in-product CRO to boost activation rates ... and checkout page funnel flow optimizations to increase revenue.
I have +3 years experience in Growth Hacking, written my master thesis on Growth Hacking in startups and served clients on Growth Hacking for 1 year now, ranging from startups to corporates. It is not about hacks or silver bullets, but about an iterative process that leads to growth. And I can help you with that.
Nowadays, most startups fail before they manage to find a product-market fit. In the agency, I have helped many customers test their product-market fit so they can see whether it makes sense to continue or not.
After building a website from ~1.000 unique monthly visits to 20.000+ Visits in 3 different countries, I am happy to mentor you on how to set up the right process to see similar results.
After wasting a lot of money on LinkedIn ads I found a setup that worked for me and my clients. Testing different ad placements and funnel journey to achieve the best lead generation results.
Completing 10+ of courses and managing over 50 Facebook accounts for B2C and B2B industries. Extensive knowledge on targeting, bidding strategies, campaign scaling and "Facebook does not work for me" mindset.
Setting up the ideal account structure, optimizing campaigns towards the campaign goal and scaling budget and targeting (keywords for Google Search and placements for Google Display)
My main experience with Hubspot evolves around optimizing lead stages, orchestrating different workflows and using company and contact details for custom audiences.
Hootsuite was the go-to tool for many of our clients to get them to start with automated content scheduling and managing their accounts throughout various industries.
I have been using Meet Edgar (now Meetalfred) to automate my own LinkedIn presence and been getting ~100 interactions on my posts ever since. With this tool, you can take social selling to a next level.
Every CRO experiment for us starts with looking at heatmaps, creating funnels and (if the users are receptive to it) implement pools for getting qualitative feedback. For this we used Hotjar.
Google Tag Manager and Google Analytics are a mandatory skill for any Growth Hacker. Doing the basic tracking setup (Pixel, Goals) to using data layers and tracking outbound links, I have set up various tags over the last 3 years.
With Unbounce we set up various landing pages for our clients and integrated them with their CRM/Email software to create an experience that just feels like their website (but more optimized).
I have set up small accounts to big accounts using the SKAG structure for high performing ads. After starting with an audit, I transition into making recommendations and then setting up tests to see if the hypothesis holds true.
We used Manychat for a lot of customers that were not having a good email open rate. With Manychat we got close to 98% open rates and 20% CTR which immensely improved the revenue from Email/Messanger marketing.
Zapier is the swiss army knife of growth hacking. After working with it with pretty much every client of ours, I start thinking of using Zapier right away when I hear someone talk about integrating different tools with one another.
We have used Intercom for automating In-App Messages, accompanied by nurturing emails and website messages to create a coherent communication experience for our SaaS clients.
Having used Drift on my own website but also optimizing the setup for our clients by talking to their IT department, has gotten me in a position where I can say I know how to make the most out of it.
Building funnels and integrating different apps (e.g. Checkout tool, eCommerce apps) is what makes Active Campaign truly unique. First mapping important events in the customer journey and then attaching emails to that, can deliver amazing results.
While I do prefer Ahref to Semrush, I have still used it with clients that have bought it themselves. However, the process and the best practices can still be applied.
I have used GWT to identify improvement potentials, uncover website issues and monitor meta tag A/B tests. Combining Webmaster Tools with an SEO tool really shows you the full picture.
Google Analytics was the go-to tool for 80% of our clients. We have audited countless Google Analytics setups and created a checklist of what the perfect Google Analytics account should look like.
If there was a time tracking in Ahrefs, I am confident I would have more than 1.000+ hours in the tool. From SEO to competitor analysis, I can show you short cuts and best practices with it.
At the beginning of the agency, we have used Google Data Studio to create beautiful dashboards for our clients they can look at to see our performance.
Active Campaign offers a lot of segmentation and drip emailing options, which is why it is usually my go-to tool for email marketing. With the different plugins/native integrations, it is perfect for eCommerce, SaaS, App and Lead Generation.
I have been using Mailchimp for my own websites but also for clients (websites/apps) with email lists of 1M+. From segmentation to the elements a compelling email has to have, I have improved CTR/Open Rates and delivery rates.
As a Head of Growth, I am responsible for driving growth for the WeAreDevelopers job platform. This includes: - User acquisition with a clear focus on growth (LTV, Revenue, Users, Retention) for B2B and B2C./ - User tracking through-out the complete conversion funnel and in-depth analytics on LTV, Retention, Churn, etc. - Coordinating internal resources towards one common goal - Implementing marketing automation techniques to streamline and facilitate user acquisition - Responsible for measuring customer activities along the customer journey
- Led a team of 10 senior and junior growth marketers - Improved client satisfaction by an average of 45% by improving operational processes - Mentored and coached team members to help them achieve their OKR's - Coordinated the growth team resource to ensure ideal utilization rates with an average utilization rate of 60% (1:3 ratio) - Developed new frameworks (Periodic Table of Growth Hacking, Bullseye Framework)
- Defining User aquisition strategies that align with company goals - Finding new growth levers - Conceptualizing backlink strategies and distributing operative tasks within the content team - Analyzing, Optimizing, Monitoring and Reporting of SEO projects from a technical, structural and content point of view - Independent and autonomous work on analysis and on-page optimizations in cooperation with IT - Conception of AB tests - Working with commonly used tools such as Google Analytics, Tag Manager, Google Optimize, Ahrefs, xovi, VWO, etc. -Keyword research and implementation and creation of content concepts - Staying on top of recent Google updates - Conversion optimization strategies - Project Management of conversion optimization projects - Web Analytics: Traffic analysis and optimization - Consumer Behavior and web psychology See less
Master of Arts in Communication management. Master Thesis on Growth Hacking in Startups
Setting up Google Ads (Display, Search, App)
Setting up essential an Google Analytics structure and also moving on to enhanced eCommerce tracking.
How to craft a content marketing strategy that drives results was the topic of this course.
Christoph is a gun! Super lovely guy and very smart. Was very prepared for the call and had some great notes + action items to take away from the call. I've already decided and will be organising calls with him into the immediate future to help us with SEO :)
I had such an amazing talk with Christoph! He took the time to explain everything & was super prepared for the call. He has amazing energy & tons of experience, so I'll definitely schedule another slot with him. I can't recommend him enough :) Thank you very much!
Christoph came up with a lot of great ideas for my website along with growth hacking! The meeting was really effective and we talked about a lot in 30 minutes :-) Thank you! I definitely recommend him as a mentor!
Thank you for your patience and time!
Christoph is excellent in explaining himself very explicitly so that I understand new concepts and tools he introduces during our call. I was again very impressed by how prepared he was for our call and how much value it provided. Christoph helped me structure a plan for testing our UVPs through online ads. Thanks!
Christoph was super helpful! He introduced me to countless tools and resources that are all very relevant and align well with our current growth strategy. He spent time doing some background research on my company/its offering(s) before the call, which really helped us make the most out of the allotted meeting time.
Christoph is very experienced with LinkedIn and third-party tools to increase your audience and find leads. A lot of great insights and suggestions based on his own experience. If you're in B2B marketing, you should definitely have a chat with him!
Had a super session with Christoph who brought so much good energy! He was really well-prepared and made notes during the session that he later shared - this made it possible for me to solely focus on our conversation which was very valuable. Christoph gave some very tangible advice on how to optimise the UX on our website, that clearly was based on great expertise. Looking forward to a follow up call.
Cristoph provided me with real value, cool tips about tools that i didn't even know that existed and help on ways to look for product-market fit, through engaging and bringing aboard users. A true value-giver and a very nice guy, definitely recommended
Christoph knowledgable and realistic. He pointed out some quick changes we can make for an immediate impact and presented strategies for longer-term impact. I took copious notes and hope to do some deep work with Christoph in the near future on optimizing our website for SEO and conversions. Great call!
Another great call with Christoph! This time, we were checking in on projects we had originally brain stormed 1-2 months ago. It's pretty amazing to see Christoph just come up with ideas and recommendations on the spot. His energy is infectious, and our calls always leave me excited to go out and try the new ideas we discussed.
Aweseome talk! Christoph is experienced in so many different topics of digital marketing. He pointed out so many ideas and gave very clear recommendations for my concrete questions. He was perfeclty prepared and worked out many ideas before we had our call. Then he presented his ideas and we discussed them. Now I have a much better idea how to solve the issues I asked him. I am excited looking forward to the next call!
Christoph was to the point. He totally understood my problem and even prepared a cheat sheet for me.
I was lucky enough to schedule a super helpful call with Christoph. I took away some action items after he shared some ideas that I hadn't yet thought of. Ideas to drive growth and product messaging. Thanks Christoph!
Thanks for a great call, Christoph!
Another great session with Christoph! We went more into depth about creating and promoting a video product I'm making with my client. Per usual, Christoph came with prepared notes on a G Doc he sent to me afterwards and did an exceptional job bridging the big picture and the brass tacks tactics I'd need for success.
Great tipps and recommendations in the area of SEO, ASO & link building. Thanks for all the inspiration - I’m looking forward to many new experiments to test the things that you told me! Thanks for your great support! 🙏
Christoph researched my client beforehand and immediately set the tone for a fantastic session with specific questions and recommendations. After a brainstorming for a little bit, we came up with the idea to re-appropriate my client's YouTube channel into a video course. My client immediately loved the idea, and so I'm now looking forward to more sessions with Christoph to run this potential campaign.
I am so pleased to have connected with Christoph on Growthmentor! I enjoyed our first discussion so much that I asked him to critique my LinkedIn profile on the spot. His feedback was spot on. He brought massive value and insights on leveraging LinkedIn as a professional. Christoph, I find our Growth Marketing discussions elevating and look forward to the next one!
The session I had with Christoph allowed me to refine my own pitch (so I could best present my issue to him), and the insight I got was very valuable! Christoph is a true professional, he has knowledge in and experience with a large range of topics. I cannot recommend him enough!
I had a very nice session on outreach. Also, after the end Christoph shared me a file with what we have talked with some great links to refer to. I haven't seen a mentor like him. He is the best!