Chang Chen

Head of Growth & Marketing at Otter.ai | Ex-Microsoft | Startups

Mountain View, United States of America (-08:00 UTC)Chinese, Englishfrom Wuhan, China
Free
15min30min60min
Available
20
Sessions
5.00
Rating
Expertise
Conversion Rate Optimisation

Improved the conversion rate with relentless experiments at each step of the full conversion funnel. From the landing page to email subject line to in-product feature design.


Email Marketing

✔ Lead nurturing - scaled the sales qualified leads by 10X, maximized sales time and reduced the cost per lead by at least 70%. ✔ Life cycle marketing - increased activation rate by 54% and retention rate by 39%


PPC Strategies

✔ Managed 8-figure budget $$ against tightly defined CPA and ARR goal for consumer business and MQL and CPL goal for B2B business. ✔ Channels with extensive experience: Google, FB, TV, Radio, Billboards, Twitter, Pinterest, Programmatic, Ad Networks,


Growth Hacking

✔ Identify the unique and unfair growth advantages for your product. ✔ Strategize and experiment scalable and efficient growth engines. ✔ Create and scale your growth engines.


Mentor Toolkit
Youtube
over 4 years of experience

✔ Managed 8-figure budget $$ against tightly defined CPA and ARR goal for consumer business and MQL and CPL goal for B2B business. ✔ Channels with extensive experience: Google, FB, TV, Radio, Billboards, Twitter, Pinterest, Programmatic, Ad Networks,

Twitter
over 3 years of experience

✔ Managed 8-figure budget $$ against tightly defined CPA and ARR goal for consumer business and MQL and CPL goal for B2B business. ✔ Channels with extensive experience: Google, FB, TV, Radio, Billboards, Twitter, Pinterest, Programmatic, Ad Networks,

Quora
over 3 years of experience

✔ Managed 8-figure budget $$ against tightly defined CPA and ARR goal for consumer business and MQL and CPL goal for B2B business. ✔ Channels with extensive experience: Google, FB, TV, Radio, Billboards, Twitter, Pinterest, Programmatic, Ad Networks,

LinkedIn
over 5 years of experience

✔ Managed 8-figure budget $$ against tightly defined CPA and ARR goal for consumer business and MQL and CPL goal for B2B business. ✔ Channels with extensive experience: Google, FB, TV, Radio, Billboards, Twitter, Pinterest, Programmatic, Ad Networks,

Facebook
over 5 years of experience

✔ Managed 8-figure budget $$ against tightly defined CPA and ARR goal for consumer business and MQL and CPL goal for B2B business. ✔ Channels with extensive experience: Google, FB, TV, Radio, Billboards, Twitter, Pinterest, Programmatic, Ad Networks,

Adwords
over 6 years of experience

✔ Managed 8-figure budget $$ against tightly defined CPA and ARR goal for consumer business and MQL and CPL goal for B2B business. ✔ Channels with extensive experience: Google, FB, TV, Radio, Billboards, Twitter, Pinterest, Programmatic, Ad Networks,

Optimizely
over 4 years of experience

Improved the conversion rate with relentless experiments at each step of the full conversion funnel. From the landing page to email subject line to in-product feature design.

Tableau
over 6 years of experience

Full funnel analysis to identify opportunities for conversion rate optimization and life cycle marketing. Used similar tools like Periscope, Heap, Amplitude, and Google analytics.

Mixpanel
over 3 years of experience

Full funnel analysis to identify opportunities for conversion rate optimization and life cycle marketing. Used similar tools like Heap, Amplitude, and Google analytics.

Drip
over 4 years of experience

I've used Drip to set up email and SMS follow up for lead generation campaigns. Increased the sales qualified leads by 10X, maximized sales time and reduced the cost per lead by at least 70%.

Reviews (3)
Armel Beaudry Kembe
1 session
8 Jul 2020

I had a great session with Chen. She is certainly has a lot of experience with marketing. I got a few gems from her that I believe will help me move the needle forward :)

Andrei Vlasov
1 session
5 May 2020

It was a real pleasure talking to Chang. She gave me great insights on the Google UAC campaigns and we talked about ways to improve traffic quality. I can't wait to test out Chang's recommendations. Overall it was a great experience and I highly recommend talking to Chang to get advice on paid UA.

Corey Cleland
1 session
12 Nov 2019

Chang feels very sharp and capable of understanding complexity quickly. I have hired them for a paid ads project and am feeling trust for a desirable outcome.