B2B Growth Marketer | Founder Design Buffs
I run and led a global remote team since 2019 (pre Covid pandemic) and have been a remote worker since 2016. Happy to share best practices, lessons learned and ways to engage your team for best results.
I launched and grew Design Buffs, a productised service targeted towards B2B marketers, to $12,000 MRR without actively being involved in day-to-day operations. I run this project on the side but can share everything I learned.
I can help you rethink your approach to growth by offering new ideas and creative ways to grow your startup. I've worked with multiple startups across their entire Acquisition, Activation, Revenue, Referral & Retention funnel. Need creative ways to grow your startup or build your growth team? I have first hand experience working in many startups employing various growth tactics over the full AARRR funnel: Acquisition, Activation, Revenue, Referral, Retention.
With over 13 years of experience building and growing websites, SEO is certainly an area I have built expertise in. I've primarily worked across B2B brands but have also gained some experience on the B2C side. I'm familiar with most CMS (=Content Management Systems) out there and can advise on on-page SEO as well as other SEO strategies & tactics.
I help SaaS companies with content / digital strategy, content writing, content distribution & optimization. I was also responsible for various marketing automation software projects and implementations including HubSpot. I specialize in long-form content and organic content promotion. Areas I have experience writing about are event marketing, digital marketing, growth marketing, startups, community building & social media (especially LinkedIn)
Implemented an API-driven Trello workflow via Benkobot for creative processes & flows in Trello. This was completely independent from Trello's Butler configuration and enhanced team productivity & efficiency.
I have extensive knowledge of Google Analytics. I've used it on multiple websites setting up advanced segments, goals, attribution models, and using the GA API to extract data into dashboards to build reports and automate other tasks/apps for data analysis.
I've been using Google Tag Manager since 2017 to implement different marketing tools& scripts. I also set up advanced marketing event tracking for my clients in B2B and B2C.
I have used Zapier on many occasions to automate workflows for myself or my clients. If you need help or insights into what Zapier can do for you or how to set up automation, I can help.
With over 40+ sites built on the Wordpress platform over the past 10 years, I can advise you with setup & optimization. I can also help you with choosing the right plugins and themes.
I implemented HubSpot on various projects and use it on a day-to-day basis with my clients. I'm familiar with the sales & marketing suite of services and have provided advice and implementation services on numerous occasions.
Helping B2B companies achieve stellar growth by building and implementing their growth marketing strategy across the entire customer acquisition funnel.
Design Buffs provide busy entrepreneurs & marketers with a dedicated graphic design professional for one monthly flat fee, so they can look like the most creative person in the room, without wasting money, time, and energy on freelancers that are hard to find, cost too much and deliver too little.
The Event Tech Tribe is a tightly aligned federation of unique and independent platforms that provide B2B Event Marketers with an alternative to the one-stop-shop of existing enterprise solutions. Our portfolio of companies include: - Swoogo (Event Websites & Event Registration) - Hubb (Content Management Platform for Events) - TRC (On-Demand Badging & Attendance Tracking) - InsightXM (Event Intelligence Platform)
As a growth marketer, I worked alongside the branding, product and development team to implement the company-wide growth strategy and execution.
I'm the founder of Design Buffs, because I believe the traditional creative agency model is broken. Modern marketing campaigns require many design deliverables and smaller projects on a tight turnaround in a cost-effective way. Most traditional agencies are not prepared to work on smaller projects. And Design Buffs exists to help fix exactly that.
With a specialty in Marketing & Entrepreneurship. Planned & launched a new digital product (Pixelgemeinde.de) as part of a University program, back when crowdsourcing was not even invented.
I'm not the strongest believer in most digital certifications and diplomas, but I have one in Digital Marketing from the Chartered Institute of Marketers here in the UK.
Carsten is really knowledgeable in the productized service space and got some great ideas for my business!
Carsten is super helpful and takes his mentor role very seriously in that he was extremely well prepared for the session, and already came into the meeting with a set of questions, recommendations, approaches, etc. I really valued immensely his ability to zoom into what I need to put my energy behind. He also shared a tonne of resources and tips that are super practical that I can immediately implement. Thanks Carsten!
Our problem is a difficult one, and Carsten still managed to get me thinking about some new ways we can drive more awareness of our product. Thanks Carsten!
Good perspective from Carsten on building through outbound vs. organic and tactics to use in each.
Very inspiring and motivating session!
Carsten was well prepared for our call, with having prepared notes for the session as well. He provided great suggestions and valuable tips taking into account our needs and limitations and patiently answered all my questions. He also shared a list of useful tools! I left the call with many new ideas! Thank you!
Carsten was great and really helpful - will definitely be having more conversations with him in the future!
Carsten was helpful in figuring out my GTM at early stage. He quickly understood my product-market fit gave me few tactical steps on how to get initial customers.
My fault that the session didn't go through. So hope for a rematch :)
Carsten was amazing, he answered all of my questions with patience, expertise and friendliness. I totally recommend him to anyone looking for advice in design, marketing and productized services.
Had a wonderful session with Carsten! He reached out beforehand to check if I wanted him to take a look at anything in advance which I really appreciated. Got a lot of interesting insights from him and clarified a bunch of doubts on different aspects of SEO and Content Strategy. Thank you so much for all your help!
Carsten was humble and friendly in hearing me out and giving advice on event tech and other ideas.
Carsten helped me sort out a Linked In campaign- he was knowledgeable, generous with his time and got me to the finish line.
Carsten is a great mentor. He helped me by asking specific questions and sharing his knowledge with me. His suggestions were very clear and down-to-earth. He even shared an email template with me, which I could directly use.
Carsten was helpful, supportive, and generous with his time and knowledge. Thanks :)
Carsten was knowledgeable, friendly, and easy to communicate with. He walked through what I needed to know, answered my questions, and left me with follow up steps to take. Highly recommend him!
Really appreciate that Carsten prepped before the session and came up with cool ideas for my situations, he's also open to talking about details and actions for implementation. Awesome guy!
My call with Carsten was great. He confirmed for me a lot of my technical set up and I felt he was very knowledgable in his field. I began asking him some additional marketing-related questions about conversion rate optimization frameworks, and he admittingly told me that he wasn't overly experienced in this area, and therefore didn't want to steer me in the wrong direction. Marketers make that mistake all the time, of telling people to do something that they've never done before. The fact that Carsten didn't do that is something I really admire. Great guy :)
Carsten is a fantastic guy. He already took some time before our call to discuss several things via LinkedIn. In our call, we discussed some issues I am facing with email nurturing and cold outreach. He gave me handy tips and offered me further help after our call. One hour later, I got a bunch of really cool stuff in my mailbox where I can start right off. Now I have to prepare some things on my side, and I am excited to have the next call with him.
Great call with Carsten who gave me some useful tips on content creation and distribution strategy + recommended a couple of nice tools that I wasn't familiar with. Also, Carsten is a super friendly guy, who is a pleasure to talk with ;) I'd 100% recommend him to anyone who needs any content related help!
Consultation with Carsten was really helpful. He spent time, exploring my project beforehand, asked questions to dive deeper into my business model and then gave valuable advice about promotion channels and future development of the project. Recommend him as a marketing consultant
He took his time out not only during the conversation but sent across a google doc with things we discussed. Super insightful, he is a generalist - full-stack-dev and marketer. Loved talking to him.
I had a great session with Carsten discussing content promotion for the B2B SasS platform I work for. He shared with me some really useful ideas for content distribution, influencer research and on ways to repurpose your own content. He also recommended me some very interesting marketing tools I was completely unaware of. And on top of that, he was even kind enough to send me a doc with some examples and links after our session. Even though we had the limit of 30 minutes for the session, I definitely felt like he had much more to share. I will definitely come back to him with more questions.
Another great session with Carsten! We continued talking about niche stuff.
Another great session with Carsten! As far as I can tell, these calls will be some of the most formative moments of my content strategist/consulting career. Together we've identified a niche that's lucrative and which I enjoy (cryptocurrency) and practical tactics on how gain clients in the space. For the second time, I would highly recommend Carsten as a patient, expert, no BS mentor.
Right off the bat, I knew Carsten would be one of the most passionate people I'd meet in this space. After telling him my general freelance situation at the moment, he addressed the specific areas where I was selling myself short and was even being taken advantage of along with what to do about it (hint: stop calling yourself a 'freelancer'). He's someone who believes in the freelance/growth marketing lifestyle, in paying it forward, and I look forward to more sessions in the future.