Head of Growth Marketing
I started working in PPC from when I joined Google in 2005. Have since gone on to manage large budgets on the client-side and expand to FB and Linkedin
Content marketing has been a core focus at Leadfeeder for the last 1.5 years. We've scaled up a really successful program. Interested in discussing your strategy, measurement, hiring (agency vs in-house) etc.
I have been doing CRO for over 10 years. Experience with high-volume sites (Dropbox) and lower volume sites. Wins range from 100% increases to 8-figures in terms of business impact.
I can show you how I've built dashboards to measure the effectiveness of websites, paid marketing and content marketing. Combining data from multiple sources to build actionable reports and dashboards
I've been running A/B tests for 10 years or more. Have run hundreds of tests in Google Optimize since it's launch and had used the previous versions of the tool before that.
Worked on the Google Analytics team at Google for 7 years. Have been using and implementing GA since it launched. Happy to chat about the unique measurement challenges start-ups face (esp SaaS).
I had another call with Brian to discuss briefly his approach to conversion copywriting. I showed him my frameworks and he added his experience from past projects. Productive talk that confirmed my strategy of when to go with formulas and when to go based on qualitative data — what your customer are actually saying.
It's impressive how much value I was able to get from 15 minutes with Brian. I've been looking for external validation to better position and sell Conversion Optimization within Ladder.io. His experience in the trenches executing and managing CRO shed light in my packaging structure. I got relevant feedback from his previous work with Conversion Experts that I started using as a benchmark.
I had 2 calls with Brian, who gave me some valuable, practical tips on running and managing experiments, analyzing LPs, and tracking data in GA. Highly recommended!