Customer Experience Design & Marketing Specialist (Growth & Retention)
My true passion is for agile and rapid growth delivered through the lens of CX. When done right, it equates to working smarter, staying agile and being willing to question whatever assumptions we brought to the table. Our customers don’t care about our intentions they care about the effort and experience of using a service. The combination of data-driven empiricism and marketers’ traditional skill sets are crucial to how we move forward.
I have extensive experience developing omni-channel content strategies and overseeing the development of the content as well as the distribution strategy.
Customer Experience Planning & Marketing. The process of defining, planning and documenting an organisation-wide approach to improve customer experience, such that it helps meet business goals.
I have been developing Facebook organic and paid strategies and overseeing teams of community managers and social journalists for the last 8 years. In both inbound & outbound marketing.
I use Trello every day. I track and plan client work, new projects, new support tickets, new orders, share useful content (and properly archive them) as well as tracking my content calendar.
Google Analytics helps me gain insights learning from key micro-moments and gaining insight into user experience. Understanding customer’s journey, focus on key moments, and discover what works best.
Linkedin Marketing for corporations and leadership personal branding. Paid & organic. Generating leads, driving website traffic, and building brand awareness.
Develop the strategic digital planning, digital transformation and real-time automation techniques you need to confidently create customer-centric digital marketing campaigns that drive exceptional and dynamically optimised CX.
Focused on how marketers communicate what they have to offer to consumers. The modules covered communication theories and methods, alongside other critical marketing subjects such as Consumer Behaviour, Brand Strategy and Market Research.
Absolutely a phenomenal call with Barbara! We did UX usability testing and she's just sooo good with words. She has a knack for words! From the totally empathetic point of view of the users and different stakeholders. And her creativity is unmatched. She can see what's missing and explain exactly how to bring it into that screen. It's just crazy to me!
Second session with Barbara and it was the perfect follow-on from the first time we spoke. This time I presented back my lean canvas for feedback which was a wonderful exercise. We have a plan to touch base again in another month to build out a structured content strategy. Barbara is a wonderfully attentive mentor who has a real knack for simplifying... well, everything. Her support has already proved to be invaluable!
Barbara was so helpful! In just 20 minutes, she gave us an understanding of CX, guided us as to what implementation would look like, and set us up with our first step- a CX audit. Thank you, Barbara!
Second call with Barbara. She never disappoints! This time we talked about my email marketing sequence and community for my users. She is really in tune with what is the right voice when you speak with customers. (keep it very short, be very personal and empathetic, triggers etc.) and her comments about community were very insightful as well. Great to know I am on the right track and also know what tweaks to make to ensure my materials are even better! 10/10!!
It's fascinating to learn about the concept of "lean marketing canvas" which is similar to the "business model" canvas". I'm currently working on it and will have another call to talk about my findings.
Absolutely spot on, fundamental advice for where I'm at right now. Barbara is a star.
Barbara was fun to talk to, and every minute of our conversation included useful insights. Highly recommend talking to her!
I am so glad to have the chance to speak to Barbara. She's helping me with the most important project of my career, consisting on creating water-wells in Africa through my work. Brainstorming with her encourages me to keep pushing in the right direction. She's the best!
Barbara was great. So friendly, helpful, knowledgeable. She gave me so many ideas and tools to work with. Thank you Barbara
Barbara is a great mentor with an impressive background. She is very friendly, responsive, inspirative, and fun to talk to. In our call, she shared useful tips and ideas. 10/10 would recommend!
Barbara was really helpful in getting me back on track with a clear plan.
Barbara is great as always. She sent me a creative brief to guide me and a powerpoint for visual explanation... all before our call so I could show up more prepared. Thanks, Barbara!
I had a great session with Barbara! She provided some very insightful suggestions for my CX journey that I haven't heard or thought about before. Some of them are easy to implement like wording or changing sizes. Others require creativity which is great for the user! :) She was very thoughtful to take a picture during the call of something she was showing me and sent it to me after the call. The call was also a lot of fun. She is born in Ireland so the way she pronounces certain words sounds so awesome. Thanks, Barbara!
Very satisfied with the mentoring session with Barbara on the Customer Success topic, thanks Barbara!
Barbara is a super mentor! Always providing great insights clearly coming from an extensive experience! So good to brainstorm with her, content genius!
It was great to meet Barbara, a fellow Irish woman. Good to chat through ideas and also receive motivation that we are doing ok with the tools we have. Lots to think about and work on in the next week or so. All good.
I had an extremely helpful session with Barbara. She was prepared so the call was packed with a lot of actionable advice and examples.
Barbara is my life-saver!! wish I could give her 100 stars for the help and commitment she puts in my cause. Always manages to find the easiest words to express a concept, I don't know how she does that!! Great brainstorming too and I end up impressed after each call!
I had a great session with Barbara. She articulated clear and comprehensive growth hacking and content marketing strategies. Would recommend her to anyone looking for suggestions on how to grow their business.
Barbara is really helping further with my concept, I feel she really takes at heart what I am doing - like my concept was hers. And this is the best I could ever see in a mentor.
Barbara was such a sincere and helpful mentor and I am so glad to have spoken with her. She really tried to understand the background of the problem well, and helped me with her suggestions to enhance the experience of the customer. After the call, I felt sure about what to work on. Thank you!
It was so nice talking to Barbara! Very sharp and super attentive to me in offering tips to overcome certain pain points. Looking forward to speaking again!
Barbara was amazing and provided a significant amount of insight, tips and suggestions. I now have clearer ideas of how I need to progress forward and will hope to leverage Barbara for more of her help.
Brilliant session, really informative, would recommend if you are looking for help.
Barbara is UNBELIEVABLE! She is a great expert in Content and growth hacking and it's a pleasure to brainstorm with her my concept. I owe her credits for bringing to my life my concepts so successfully. We are now having some calls to manage it the best way possible and make it grow. Growthmentor is blessed to have such human on its platform.
Great session with Barbara. Very well prepared and a lot of information to share. Will certainly require a follow-up session in the near future!
Barbara is amazing, very caring about my situation and helped me to define the concept and the copy for it through brainstorming and her amazing experience!
Simply excellent advice given in a straightforward manner. (Things I would never think about. but now seem so obvious!)
It's always a pleasure to talk to Barbara! She has fantastic input as always!
Barbara never disappoints. Got a few interesting tips on how to best use the video testimonials we are creating.
Barbara is an amazing mentor. I always look forward to our sessions. She does a fantastic job in creating approaches to unique business ideas and provides me with a lot of inspiration!
Barbara brings an amazing energy to the table. She is very knowledgable and helpful and helped get me on the right track with my business idea. Looking forward to the next call!
Barbara is incredible! Came to the meeting so prepared and even shared a piece of content before hand that I could take it as reference. Answered all my questions and showed interest in my cause. A blessing on this platform. My head is now full of tips to work on, will definitely follow up! :)
The chat with Barbara was so refreshing and motivating. Lots of brainstorming and we came up with nice ideas for me to try out. Thank you for sharing your experince!
Super nice talk with hands on tipps!
Barbara was great! I truly appreciated her as a sounding board / and adding value to my thought process! She quickly grasped my challenge and within half an hour helped me to come up with a plan! thank you Barbara I will be back:-)
Fantastic call with Barbara! She shared with me a ton of great advice RE growing our brand through organic methods, as well as some really great industry-specific insights and ideas that I'm looking forward to spending some time exploring. Looking forward to catching up again before too long!
Extremely valuable CX advice. Barbara was brilliantly insightful into how to map out my CX from the 1st cold email through Linkedin through a podcast. Our chat included white paper talks, churn, AMA live events. Thanks Barbara!
It was wonderful speaking to Barbara. She has introduced me a strategy where I could use for building my community and also to bring value for my audience. Thank you so much!
It was lovely talking to Barbara. It was easy to open up, and she shared a lot of insights about our current challenges, which validated my theories. I had better clarity after our session!
I asked het now to do a check on our website, she has great ideas.
I was really impressed by the knowledge and also feedback on our eHealth platform, many thanks!
Wonderful content insights from Barbara! She was able to dial into the gaps that we had and suggest ways to create more value for our site visitors.
Barbara made a great preparatory job - prepared a document with her thought and reasonable questions about the idea. During the talk she answered my questions and gave some useful insights about further development of the product
Barbara was so easy to talk to and she gave me so many great ideas on my GTM strategy and targeting my niche. She made me even more excited about my new business idea. I'm looking forward to staying in touch!
Barbara is an excellent mentor and gave me some great ideas I can implement in order to improve my productivity. In addition to that, she even offered to work with me and put a practical solution to my concerns. Definitely recommended mentor and I will book more meeting with her. Thank you, Barbara!
It was great talking to Barbara. She is very friendly and responsive. She clearly understood what I needed help with and offered great advice. Looking forward to discuss more.
Barbara was incredibly generous with her time and kindness. Merely bending her ear and listening to her actively listen was insanely helpful at this stage of my company. She whipped rigth through a jam session with me. got caught up and could expertly pinpoint parts I had overrun with confidence or lack of authority. Meaning She figured out quickly exactly where I was confident and could lead development further and where I lacked authority before but could take over now and go forth. It was an awesome experience to talk with her.
Please read my earlier reviews, and that should explained why this is my 3rd call. I absolutely love Barbara (platonically) ;)
Great session, once more. Gave me valuable insight in my validation route after some twist & turns by the company I'm assisting. Already looking forward to our next chat!
Highly motivated to help. She also sent me useful advice after the call. Thanks for your time.
Love the energy and speed. To the point and very articulate actionable points around hiring.
Barbara understood my situation and gave me 2 great ideas to start implementing right now. It was a very useful and practical session. Thanks for your help Barbara! I'm excited to execute what we talk and see how I feel :) See you soon!
Very good call. Barbara took me by the hand in explaining the lean canvas in great detail. She has a great energy and goes out of her way in taking you through steps to make sure that you understand it. And she was very willing to plan in a new call. I like it :)
I had a great mentoring session with Barbara. She was a great listener and also gave very helpful advice. I highly recommend her!