Paid Search Consultant
I specialize in helping you increase leads, conversions and ultimately your ROI using all Google Ads products (search, display, video, remarketing), using interest, job title, behavioral strategies on LinkedIn, Facebook & more. My goal is to help you create a paid advertising ecosystem where each platform talks and shares data with each other.
I've been working with Google AdWords for the past 6 years working with clients from all industries from startups, small businesses to even large corporations. Whether you’re looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, I would love to help you.
• Manage and optimize paid search campaigns, including bid optimization, landing page optimization, analyzing search query reports, and creating ad copy. • Analyze effectiveness of a/b testing and ad copy variation testing. • Created & streamlined paid search reports, analyzing campaign performance along with strategic recommendations for continual improvement. • Stay current on emerging trends and act as a thought leader, keeping the team updated on changes and best practices. • Trained and supervised new team members.
Digital Enterprise Management (DEM) is a Specialist Program offered through Communications, Culture, Information and Technology. Studies in DEM focus on the technologies comprising the Internet and the Web, which are transforming existing companies and providing fertile ground for the creation of new digital enterprises. Experts agree that such enterprises must be managed in fundamentally different ways from their industrial age precursors. This program explores this new managerial environment.
A 12-week intensive program covering the best practices in Search Engine Optimization (SEO) such as: • Creating SEO action plans • Understanding analytics & tracking data • Strategic keyword planning (Local SEO strategies & Content Mapping) • Developing link-building campaigns
Search, Display, Video, Mobile & Remarketing