Anastasia Valentine
Technology Executive
Bio
Anastasia Valentine is an award-winning senior business, product and marketing executive working with entrepreneurs, startups and Fortune companies. For over 20 years she has solved problems for organizations by: - making valuable innovation and product investment decisions and scalable processes - creating viable and profitable products - identifying and creating active, passive and services-based revenue streams - increasing visibility of a company, products and leadership - targeting and attracting perfect fit customers and partners - creating trusted, reputable and identifiable brands - empowering customers to be brand evangelists - creating profitable, strategic and revenue-generating partnerships - extending reach and increasing influence - competing and winning against key competitors - creating and improving brand recognition - growing and engaging online communities - developing and curating great content As an active advisor and mentor to companies, organizations and business leaders, she provides strategic guidance and actionable strategies to build and grow businesses. Anastasia is a sought after keynote speaker for industry and association conferences on topics such as AI technology and ethics, leadership, technology, innovation, successful commercialization, marketing and sales strategies.
Expertise
Advice on funding
With 5 exits under my belt, I work with companies to provide them with advice and assistance on the best funding strategy, determine the best funding type and source, identifying the right partners and ensuring that your company is investment-ready.
Content marketing
My approach to content marketing is to provide value at every single click and interaction. Your perfect fit customers need a reason to visit, to stay and to return. This strategy enables you to grow and remarket to your audience, create free and premium content strategies and ultimately generate revenue. Let's talk about the best strategy for your company!
Product management
I leverage my 20+ years of experience with technology companies to provide guidance and assistance from idea through to commercialization. My approach is that every idea is valuable, but not every idea or feature is profitable. I look forward to helping your company create a reliable and scaleable innovation practice that makes products that solve problems and generate revenue.
Product market fit
Product validation and determining market fit is essential for every organization who are releasing a new product, feature or service. With over 20 years of experience in innovation, product investment and product management and certifications in Pragmatic Product Management, I am delighted to help founders, startups and scale-ups determine Product Market Fit, Customer Personas and Validation strategies.
Sales
With my experience leading outbound marketing and sales teams, I understand how to link metrics, motivation, goals and creativity to deliver marketing campaigns and content to that provide value at every click and convert to revenue. I measure marketing success by revenue and attributing every dollar spent on marketing to closing and keeping customers.
Toolkit
Hubspot
17 years of experienceI've been using Hubspot for many years in many different companies for automation, content, sales and deal tracking as well as support and customer success tickets. It's a great too that enables you to have all of your data in one place and attribute revenue to campaigns, interactions and online behaviours.
Klipfolio
11 years of experienceI've enjoyed working with Klipfolio since its release to combine multiple data sources into single, cohesive views for marketing, sales and operations.
Salesforce
17 years of experienceI have used Salesforce in multiple organizations to track marketing and leads, deal flow and sales pipeline management in addition to integrating with automation tools including Pardot.