Ana Santos

UX & CRO Consultant, Founder at Iterateev

Lisbon, Portugal (+00:00 UTC)Portuguese, Englishfrom Porto, Portugal
$80 / hour
15min30min60min
Available
3
Sessions
5.00
Rating
Expertise
Product Market Fit

As a UX Consultant, I can help you with user research and user testing by developing a research plan as a first step to understand better your users, their needs and goals. This way, you're equipped to brainstorm potential solutions to the pain needs of your audience and proceed with an MVP to validate your idea.


Design / UX

User Experience goes beyond digital and involves all the interaction your potential customer has with your service or product. I can help you with user-centered design, making sure you design with your user needs in mind.


Content Marketing

Social psychology, UX writing, "microcopy", and imagery are all part of your content. Content is crucial and should come before final design decisions for your website or app. I can help you with A/B testing recommendations based on visual hierarchy, best practices, PET (Persuasion, Emotion & Trust) & psychology.


Conversion Rate Optimisation

CRO is the ongoing process of optimizing for conversions. It's a waste of time and money to drive highly targeted traffic to a page that won't convert. But CRO is more than just quick wins, best practices, and A/B testing. You should be conducting meaningful tests backed by research and a data-driven process. And split testing is just a small part of the process. CRO is a strategic activity.


Social Media

As an independent consultant and business owner, social media and content marketing helped me build my own personal brand and grow my network. I can give you tips on how I use social media to build a personal connection with my clients and potential customers.


Mentor Toolkit
Wordpress
over 10 years of experience

I've been using Wordpress as a CMS for a long time. Whether you're a beginner or experienced developer, you can use Wordpress as a self-hosted solution for your dynamic websites.

Google Analytics
over 6 years of experience

Google Analytics is an essential tool that will allow you to track and gather quantitative data effectively and for free. It's very easy to implement Google Analytics tracking code on your website. I use Google Analytics mainly to understand the user behavior and the main friction points through the user journey.

Trello
over 4 years of experience

Trello is one of my favorite project management tools. With Trello, you can prioritize your projects and organize your tasks collaboratively with your team. I use Trello to improve my productivity and keep organized with my to-do lists and current projects.

Mailchimp
over 5 years of experience

Mailchimp is a popular ESP (email service provider) with both free and paid plans. Their free plan provides email automation. I can teach you how to easily setup marketing automation, and integrate it with WordPress. I can also design & code emails from scratch, and convert them to Mailchimp templating language.

Hotjar
over 3 years of experience

Hotjar is a method you can use to understand better user behavior as part of ongoing optimization. You can even spot usability issues & bugs, and use it during your usability testing phase. I use Hotjar to gather user data based on session recordings and heatmaps.

Founder
Iterateev
Porto, Portugal
- present

At Iterateev, we create & iterate on experiences that convert visitors into loyal customers. We adopt a user-centered process to make smarter decisions and create meaningful experiences for your visitors. Our process is iterative and data-driven, adapting as technology and user needs evolve. • One step ahead: By aligning your user needs to your business goals, you’re able to meet your potential customers' expectations and gain competitive advantage. •Always improving: Nothing is ever finished, and we’ll be your partners in this journey. An iterative and cyclic process allows you to adapt to ever-evolving user behaviors and technologic change. We are mobile-first, AI-first, technology-driven, and user-centered. •Solve real problems: Shall we find out what truly matters for your users? We don’t trust assumptions. Our process involves research and testing so we can solve real problems and challenges that matter to your audience. By making your users happy, your business is aiming for long-term success. Our services include strategy & planning, research & testing, prototyping, UI, training & workshops, website audits and UX consulting.

Digital Agencies
UX Design Mentor
Springboard
- present

As a UX Design Mentor, I give detailed project feedback and career advice to students via weekly 1:1 calls. • Reviewing mentee project submissions, including final capstone project • Providing guidance and answering questions about topics covered in the curriculum • Approving course completion for each mentee • Giving students constructive feedback and helping them achieve their goals

B2C
Mobile UX Lead PT
Google
Lisbon, Portugal
-

Driving the Mobile initiative in Portugal, in collaboration with PT sales teams, ES mobile team, and EMEA mobile communities. Working with selected Google Partners to create better mobile experiences (UX) and improving the mobile web in Portugal.

Retail
Tourism
Fin Tech
E-Commerce
B2B
Digital Agencies
UX Instructor
-

Writing UX Design articles and tutorials for Envato Tuts+

B2C
UX Consultant
- present

I help businesses improve their conversion rates while aligning business goals with user needs. UX-focused services to goal-oriented businesses who want to grow their business the user-centered way. • Working with existing dev & design teams to integrate UX into the design and development process • Collaborating with other freelancers by putting together a team to cover the whole project scope (design, development, marketing, etc) • Working with UX/UI design students, or designers & developers transitioning to the UX field: 1:1 coaching, training, mentoring, career advice, project feedback

Web Hosting
Retail
Tourism
Real Estate
Fin Tech
E-Commerce
B2C
SaaS
Startups
B2B
Digital Agencies
UX Designer
-

• Implementing and owning a UX framework • Focused on driving conversion through or operating territories and channels • Prototyping new designs • Supporting marketing activities, email collateral, banners, display etc. • Supporting the BAU channel Quint Group is an award winning financial technology group based in South Manchester. The Group’s businesses operate in the UK, USA, Australia, Poland & Spain, with offices located in Manchester, London, New York and Guangzhou in China. Group Companies include: Pingtree, Pingtree Data Services, Credit Angel & MoneyGuru.com

Fin Tech
UI/UX Designer
Rocketfish
-

• Interpreting client's needs and developing creative concepts to achieve business goals • Responsible for creation of website design concepts, wireframes, high fidelity mockups, and interactive prototypes • Presentation of finalised ideas and concepts to project managers and stakeholders • Branding and logo design from initial concepts to final style guidelines and delivery of industry standard files

Digital Agencies
BA, Design
Universidade Lusiada do Porto
-

• Studied issues associated with design aesthetics, animation for multimedia and computer based information design. • Implemented projects identifying the opportunity for design, exercising concept design, product design, services design – independently and in teams.

Professional Education, User Experience and Interaction Design
Interaction Design Foundation
-

Learnt a range of user experience and interaction design related skills, focusing on user research and user-centered design

Inbound Certified
Hubspot

Best practices to attract visitors, convert users, close leads, and delight customers.

Growth-Driven Design
Hubspot

GDD Framework to build and optimize a peak performing website.

Google Analytics IQ
Google

Google Analytics IQ

Mobile Sites Certification
Google

Google Mobile Sites Certification

Email Marketing Certification
Hubspot

Hubspot Email Marketing Certification

Reviews (2)
Nichole Elizabeth DeMeré
1 session
28 Feb 2019

Thanks so much Ana for your insightful home page teardown and for teaching me a new trick in Chrome for checking how websites appear on mobile devices. I highly recommend Ana for anyone who needs CRO or UX consulting.

Foti Panagiotakopoulos
1 session
9 Jan 2019

What I wanted help with was an audit of a landing page template that I planned on using for a large-scale PPC campaign. We did a screenshare and I showed her my landing page and walked her through my thought process. We had a great discussion about the pros and cons of the page and by end I had a huge list of easy things I could do to improve the conversion potential of the template.