Ana Santos

UX Consultant, Coach & Tutor • Former Mobile UX Lead @Google Portugal

Porto, Portugal (+00:00 UTC)Portuguese, Englishfrom Porto, Portugal
$99 / hour
15min30min60min
Available
10
Sessions
5.00
Rating
Expertise
Social Media

As an independent consultant and business owner, social media and content marketing helped me build my own personal brand and grow my network. I can give you tips on how I use social media to build a personal connection with my clients and potential customers.


Conversion Rate Optimisation

CRO is the ongoing process of optimizing for conversions. It's a waste of time and money to drive highly targeted traffic to a page that won't convert. But CRO is more than just quick wins, best practices, and A/B testing. You should be conducting meaningful tests backed by research and a data-driven process. And split testing is just a small part of the process. CRO is a strategic activity.


Content Marketing

Social psychology, UX writing, "microcopy", and imagery are all part of your content. Content is crucial and should come before final design decisions for your website or app. I can help you with A/B testing recommendations based on visual hierarchy, best practices, PET (Persuasion, Emotion & Trust) & psychology.


Design / UX

User Experience goes beyond digital and involves all the interaction your potential customer has with your service or product. I can help you with user-centered design, making sure you design with your user needs in mind.


Product Market Fit

As a UX Consultant, I can help you with user research and user testing by developing a research plan as a first step to understand better your users, their needs and goals. This way, you're equipped to brainstorm potential solutions to the pain needs of your audience and proceed with an MVP to validate your idea.


Mentor Toolkit
Wordpress
over 11 years of experience

I've been using Wordpress as a CMS for a long time. Whether you're a beginner or experienced developer, you can use Wordpress as a self-hosted solution for your dynamic websites.

Google Analytics
over 7 years of experience

Google Analytics is an essential tool that will allow you to track and gather quantitative data effectively and for free. It's very easy to implement Google Analytics tracking code on your website. I use Google Analytics mainly to understand the user behavior and the main friction points through the user journey.

Trello
over 5 years of experience

Trello is one of my favorite project management tools. With Trello, you can prioritize your projects and organize your tasks collaboratively with your team. I use Trello to improve my productivity and keep organized with my to-do lists and current projects.

Mailchimp
over 6 years of experience

Mailchimp is a popular ESP (email service provider) with both free and paid plans. Their free plan provides email automation. I can teach you how to easily setup marketing automation, and integrate it with WordPress. I can also design & code emails from scratch, and convert them to Mailchimp templating language.

Hotjar
over 4 years of experience

Hotjar is a tool you can use to understand better user behavior as part of ongoing optimization. You can even spot usability issues & bugs, and use it during your usability testing phase. I use Hotjar to gather user data based on session recordings and heatmaps.

Learning Experience Designer (LXD)
- present

📖 | UX for Learning and Education 👩🏻‍🏫 | UX Educator & Learning Experience Designer⁣ 👩‍💻 | I help companies and professionals create purposeful educational content through courses, training and teaching materials by using concepts and methodologies from UX, LXD & Neuropsychology

Other
Startups
Digital Agencies
UX Design Mentor
Springboard
- present

As a UX Design Mentor, I give detailed project feedback and career advice to students via weekly 1:1 calls. • Reviewing mentee project submissions, including final capstone project • Providing guidance and answering questions about topics covered in the curriculum • Approving course completion for each mentee • Giving students constructive feedback and helping them achieve their goals

B2C
Mobile UX Lead PT
Google
Lisbon, Portugal
-

Driving the Mobile initiative in Portugal, in collaboration with PT sales teams, ES mobile team, and EMEA mobile communities. Working with selected Google Partners to create better mobile experiences (UX) and improving the mobile web in Portugal.

E-Commerce
Fin Tech
Tourism
B2B
Digital Agencies
Retail
UX Instructor
-

Writing UX Design articles and tutorials for Envato Tuts+

B2C
UX Consultant
- present

I help businesses improve their conversion rates while aligning business goals with user needs. UX-focused services to goal-oriented businesses who want to grow their business the user-centered way. • Working with existing dev & design teams to integrate UX into the design and development process • Collaborating with other freelancers by putting together a team to cover the whole project scope (design, development, marketing, etc) • Working with UX/UI design students, or designers & developers transitioning to the UX field: 1:1 coaching, training, mentoring, career advice, project feedback

E-Commerce
Fin Tech
Tourism
Startups
SaaS
B2B
Digital Agencies
B2C
Real Estate
Retail
Web Hosting
UX Designer
-

• Implementing and owning a UX framework • Focused on driving conversion through or operating territories and channels • Prototyping new designs • Supporting marketing activities, email collateral, banners, display etc. • Supporting the BAU channel Quint Group is an award winning financial technology group based in South Manchester. The Group’s businesses operate in the UK, USA, Australia, Poland & Spain, with offices located in Manchester, London, New York and Guangzhou in China. Group Companies include: Pingtree, Pingtree Data Services, Credit Angel & MoneyGuru.com

Fin Tech
UI/UX Designer
Rocketfish
-

• Interpreting client's needs and developing creative concepts to achieve business goals • Responsible for creation of website design concepts, wireframes, high fidelity mockups, and interactive prototypes • Presentation of finalised ideas and concepts to project managers and stakeholders • Branding and logo design from initial concepts to final style guidelines and delivery of industry standard files

Digital Agencies
BA, Design
Universidade Lusiada do Porto
-

• Studied issues associated with design aesthetics, animation for multimedia and computer based information design. • Implemented projects identifying the opportunity for design, exercising concept design, product design, services design – independently and in teams.

Professional Education, User Experience and Interaction Design
Interaction Design Foundation
-

Learnt a range of user experience and interaction design related skills, focusing on user research and user-centered design

Master
Universidad Nebrija / IMF Business School
- present

Neuropsychology, Multiple Intelligences (MI) & Mindfulness. Specialization in education for adults.

Inbound Certified
Hubspot

Best practices to attract visitors, convert users, close leads, and delight customers.

Growth-Driven Design
Hubspot

GDD Framework to build and optimize a peak performing website.

Google Analytics IQ
Google

Google Analytics IQ

Mobile Sites Certification
Google

Google Mobile Sites Certification

Email Marketing Certification
Hubspot

Hubspot Email Marketing Certification

Reviews (8)
Apollos Hester
1 session
7 Aug 2020

Had a call with Ana earlier today! Ana shared some great pieces of advice!! she showed me a faster, easier, superrrrr less expensive way to create an app. Knowing what she has told me could have saved me almost a year of wasted energy. knowing what she shared with me will save me another year!!!

Foti Panagiotakopoulos
2 sessions
3 Jan 2020

Great call with Ana. Did a quick teardown of an onboarding flow and garnered some super valuable insights. One of the best CRO consultants out there.

MJ Amartaivan
1 session
7 Nov 2019

Thank you very much, Ana! Your insightful feedback/tips/recommendation on our website was exceptional. Her suggestions were spot on and we already started implementing her suggestions right away. I highly recommend Ana for anyone who needs UX consulting.

blake janover
1 session
15 Oct 2019

Ana is an extremely intelligent data-driven​ CRO/UX/UI expert who can also take a very heuristic approach to analysis as well. She's well rounded and a pleasure to speak with. I'd recommend a conversation with her to anyone doing UX/UI work or CRO work.

Erin
1 session
11 Oct 2019

Ana was exceptional! So many helpful tips and recommendations. My marching orders included (but not limited to) mapping out my ideal client or teammate and really going to where they are on social. I highly recommend Ana, an excellent call! I haven’t had one bad GrowthMentor!!

Lindsey Allard
1 session
11 Oct 2019

Ana was really helpful to bounce ideas off of. She has great UX expertise and really helped me think through some new features we are building!

Nichole Elizabeth DeMeré
1 session
28 Feb 2019

Thanks so much Ana for your insightful home page teardown and for teaching me a new trick in Chrome for checking how websites appear on mobile devices. I highly recommend Ana for anyone who needs CRO or UX consulting.

Foti Panagiotakopoulos
2 sessions
9 Jan 2019

What I wanted help with was an audit of a landing page template that I planned on using for a large-scale PPC campaign. We did a screenshare and I showed her my landing page and walked her through my thought process. We had a great discussion about the pros and cons of the page and by end I had a huge list of easy things I could do to improve the conversion potential of the template.