Head of Marketing @ Algorand Europe Accelerator | Digital Marketer, ex-Market Researcher
For the majority of my career, I've worked with a very tight/no budget so I've really honed in on how to prioritise initiatives, what tools to use, and how to progress from solid V1 solutions to a more scalable infrastructure.
I'm all ears! Happy to just listen or let you know what happened in similar situations (if applicable) from my own professional experience or what I've learned from our ~100 portfolio founders.
Which channels make the most sense for you? What content & formats resonate most with your audience? How do you build an engaged community? Picking your graphics, video, scheduling & analytics tools.
Continuously churn creative and varied content driving lead generation and community engagement by finding your niche, setting up efficient work streams & distribution, and complimenting your existing campaigns & tools.
Essential even if you're only managing one account. With such high posting frequency "best practices," spend less time on posting and more time on creating engaging content efficiently, reaching your audience at the best time.
Zapier is my lifeline! It saves me an incalculable amount of time - particularly around events, PR & CRM, ops, and knowledge management. I like to keep making the standard zaps even more efficient and useful.
I'm particularly focused on helping companies with limited resources to launch and maintain dynamic websites - assessing options for project costs in-house vs. freelancers/agencies, page builders, themes & plugins, and ongoing management.
Algorand Europe Accelerator is the first European start-up accelerator for developers and entrepreneurs building on the Algorand blockchain. Selected projects will receive USD$15,000 upfront seed funding with the potential of up to $500,000 in follow-on investment. The 12 week program provides 360 degree support including technical expertise, go-to-market execution, a distinguished mentor & corporate network, and a global demo day. Apply before 18 December: https://www.f6s.com/algorandeuropeaccelerator/apply
Fair By Design (FBD) is a movement dedicated to ending the Poverty Premium - people in poverty or on low incomes often pay more for the same products or services than people who are better off financially. Our Venture Fund provides capital to grow innovative ventures developing products that make markets fairer across energy, finance, insurance, food waste, digital inclusion, employment and more.
Ascension Ventures is an early-stage VC built by exited operators to back the next generation of tech entrepreneurs. Since 2015, Ascension has invested in 75+ start-ups across 3 distinct seed funds. Our specialist approach and extensive sector reach allow us to identify and scale pioneering tech enterprises.
Executive Search firm, first marketing hire. Built the firm-wide marketing strategy & plans for 12 Partners and their business verticals. Digital marketing, PR, events, sales collateral, CRM management, rebrand & website development (including sister company newpeakpartners.com).
Strategic Communications, Reputation & Tracking, Political Races, Public Policy & Causes, Brand & Product Positioning, Creative Testing & Optimisation, Advanced Methods & Analytics. Key accounts: Coca-Cola, Cisco, GlaxoSmithKline (GSK), and Accenture.
Entrepreneurship and Innovation Management
Comparative Political, Economic, and Social Systems
I felt like Alicia was able to pick up on my exact situation immediately... saying things that only comes from first hand experience, lessons learned, etc. Thank you so much for your advice! It was very reassuring to know that I'm not going crazy hahaha.
Alicia was awesome. As a novice in content, I came away with a clearer picture of the best approach, and a load of tools to use too. Thanks again!
Great session with Alicia, she helped us with vetting our list of survey questions and provided more nuance and detail. Thanks again :)
Thirty minutes wasn't enough... Alicia is really comfortable to talk to, she's full of ideas and has so much knowledge to share. We have lots to work on until we speak to her again. Super grateful - thank you Alicia! :)
On point tipps and tricks :)
A wonderful call with Alicia, many helpful tips on streamlining internal content marketing processes, and keeping it simple with a tech stack.
Alicia listened intently and then provided useful and insightful suggestions.
Alicia was FULL of awesome resources and ideas - right off the bat she gave me 3 super useful tools I could use right away for organization and content. Great chat around handling different audience profiles, ways to broaden my reach, and some new strategies moving forward. Thanks so much!
Alicia was my first conversation on Growthmentor. I would highly recommend booking a session. I am a Founder with no growth experience so needed help. In 30mins we managed to get through a lot of strategy and tactics along with some great suggestions of tools that I could use. Alicia was friendly, helpful and informative. Thanks Alicia. Nick
Alicia, was excellent. Immediately saw what I was doing (content marketing and building a community-resource page for acquisition). Spotted the issue and had a range of helpful suggestions, models, tools and directions.
Alicia shared useful resources and gave insightful suggestions on my challenges. Fantastic!
Alicia was incredibly helpful and offered some great software suggestions, one of them I immediately signed up for and already feel confident saying will probably save me money and will save me enormous amounts of time. I strongly recommend Alicia and plan to schedule more meetings with her in the very near future.
Loved the talk, Alice had a tight schedule, but she even then managed to free up time and give me valuable advice. With exactly the right pointers I was able to create a better product testing survey. Loved it :)
Provided valuable resources. Covered a great deal in the 30 minutes. Thank you!
Alicia really knows what she talks about when it comes to content strategy!
So happy that my first session is with Alicia! I learned a lot about diversifying digital marketing strategies and she also suggested tools to automate the process. Excited to book my second call.
She gave me good advice on how to best test my desing packaging, providing me with a perfect template to get me started. Loved our meeting :)
Alicia gave me what I needed to hear to keep moving forward with organic social and to hammer in on branding. I'm now going to push for more user research, change affiliate plan to include more partnership work, and do more competitor research!
Alicia was a ball to talk with. She embraced all the shortcomings of my work and attempted to lift it up far beyond I could ever do justice to. Her insights and thoughts gave me an empowered energized feeling. Like I was standing on the shoulders of giants. Looking forward to speaking with her again.
Alicia really dug into the details of my business and made concrete suggestions that will help me move the needle. Thank you!
Very warm-hearted person, gets the information out of you with the right questions. I asked her opinion on a content idea and she helped me with how to start, key messages, distribution tips and she showed me her processes. Thank you Alicia :).
Alicia was able to give me great advice on Organic Social for a B2B SaaS company. She's very knowledgeable about free tools and strategies to build a great brand on Social. She pointed me in the right directions on what to focus on and what to tackle.
Alicia really helped me by sharing tools that can streamline my process and get more done in the process. Thank you for the tips Alicia!
Once again thank you for your time and tips. Could step forward in the plan.
Very good first appointment. Good ideas dynamic and ready to help. Really appreciated this call. Thanks
Nice suggestions and insightful feedback
Alicia was excellent in running through all the areas I can focus on to make the magazine more visible and grow faster. It allowed me to create task lists which I hope to complete in the coming months. She also was kind enough to share some of her planning and tracking templates.
Alicia helped me to really think through our core functionality. Even prior to the call, I received a ton of extremely useful notes and links that assisted me to map out the way we approach our overall brand/product communications. Thanks Alicia, this call was extremely valuable!
Absolutely amazing. Alicia was a ton of help in helping me figure out further a tactical way to approach content marketing, where to find ideas, the best places to look, and even gave me a list of resources to make my life easier. Super helpful!!
Alicia was super knowledgable about the content space! She gave me lots of ways to automate content and build out entire strategies with a scrappy, team-of-one mindset!
I had a great session with Alicia, she was the first mentor I spoke to about this project. She provided me with some key steps to help my approach, recommended some tools and other mentors to provide me with specialist support in specific areas. A great return on my time.
Alicia has vast experiences, and is a mentor to talk to for various situations. In this case, our 2nd call, she provided actionable advice on our re-branding case, we are already using her leads to move forward. Book with her with no hesitance
Great session - Alicia was on point and gave me amazing tools to test.
Had a really good session with Alicia. She provided some good pointers for me on some particular questions and then followed up with helpful resources to review
One of the best sessions I have had. Alicia had actionable advice for our questions and next steps. She even spent some time in advance to review our material. Book now!
Alicia gave us great insights for our new webpage! She prepared our session in advance so the meeting went fast and effective. We cover all the topics in just 30 min! Thanks a lot :) !
Really great chat! Alicia is awesome. Great holistic knowledge of startups and came up with a full, super clear, marketing strategy, in 30 mins!
Alicia was an absolute weapon during our call. She took the time to understand the exact questions I had, then took me through hyper actionable steps (and explained the strategic thinking behind them). Alicia also worked me through ideas and processes on how to reduce the time burden to action everything we discussed and how I can streamline the whole process. Thank you for the call!!
Hi Alicia! Thanks a lot for your time in helping me with ideas on Instagram marketing and helping me with resources as well. Happy to leave a 5-star rating for you :)