Fractional Marketing Consultant | Owner, Good Hours Studio
Multi-disciplined marketer and strategist with a background in startups, venture capital and consulting. Alicia started her career as a market research analyst, working on strategic communications projects for Fortune 500 companies. After completing her Masters in Innovation Management, she joined an early-stage venture capital fund. There, she helped establish the fund’s brand and scaled post-investment support for 100+ portfolio companies. Continuing her work with European startups, she then headed up marketing for a leading blockchain accelerator programme. Alicia was most recently the product and marketing lead for GrowCFO, a training provider for ambitious senior finance professionals and teams. She currently advises independent professionals, startups, and SMEs on a range of marketing and strategy projects from messaging and content marketing to website design and product launches. Alicia holds a B.A. in International Affairs from The George Washington University and a MSc in Business Innovation from Birkbeck, University of London. She is Ecuadorian, Irish, and American by nationality and grew up in Ireland and Tanzania. Fluent in English and Spanish, conversational in French.
For the majority of my career, I've worked with a very tight/no budget so I've really honed in on how to prioritise initiatives, what tools to use, and how to progress from solid V1 solutions to a more scalable infrastructure.
I'm all ears! Happy to just listen or let you know what happened in similar situations (if applicable) from my own professional experience or what I've learned from our ~100 portfolio founders.
Essential even if you're only managing one account. With such high posting frequency "best practices," spend less time on posting and more time on creating engaging content efficiently, reaching your audience at the best time.
I'm particularly focused on helping companies with limited resources to launch and maintain dynamic websites - assessing options for project costs in-house vs. freelancers/agencies, page builders, themes & plugins, and ongoing management.
Zapier is my lifeline! It saves me an incalculable amount of time - particularly around events, PR & CRM, ops, and knowledge management. I like to keep making the standard zaps even more efficient and useful.
8 years of experience in B2B, ranging from corporates and SMEs to early-stage startups and independent service providers. Wore many hats and drove initiatives across the board from branding, content, and events to growth, product and operations.
Was recently fractional head of product & marketing for an e-learning platform for senior finance professionals and CFOs. Training cohort programmes, online courses, team training, mentoring and coaching, and community.
Previously a) led marketing and portfolio support for one of the most active Seed investors in the UK b) led marketing for the Algorand blockchain accelerator programme and b) set up the marketing function or an exec search firm servicing investor-backed businesses.
GALLOS invests in and co-builds early-stage security technology companies (pre-Seed through to Series B). I am the lead for GALLOS Alliance, an invitation-only community for senior security and risk leaders. By leveraging the expertise of our network, which includes technology, security, and defence specialists from government, academia, and the commercial sector, we empower leaders to navigate complexities and lead with confidence.
Customer validation and GTM for early-stage generative AI startup.
GrowCFO is a learning platform and community for finance leaders. Members receive access to dedicated peer programmes, online certification courses, executive mentoring & coaching, finance team training, 250+ events a year, finance leader forums, insights and more.
Algorand Europe Accelerator is the first European start-up accelerator for developers and entrepreneurs building on the Algorand blockchain. Served as Interim Head of Marketing during recruitment and program where 200 startups applied for 11 cohort spots, raising $20M+ in funding directly post-program.
Ascension Ventures is an early-stage VC built by exited entrepreneurs to back the next generation of tech and impact founders (100+ portfolio companies). I managed the fund’s communications, community, and post-investment support (investor relations, events, PR, talent & mentorship, supplier networks & software perks worth over $250K, CRM).
The Fair By Design Fund (managed by Ascension Ventures) invests in tech businesses tackling the Poverty Premium - unfair costs to lower-income households across essential services. In addition to Ascension’s support infrastructure, I focused on facilitating relationships with key stakeholders on behalf of the portfolio and championing tech for good (routes-to-market: policy-makers, local councils, housing associations, credit unions, large employers). This included organising a nationwide Poverty Premium Roadshow.
Executive & board level search for VC & PE-backed companies.
PSB is a full-service custom research and analytics consultancy (part of the WPP Group): Strategic Communications, Reputation & Tracking, Political Races, Public Policy & Causes, Brand & Product Positioning, Creative Testing & Optimisation, Advanced Methods & Analytics. Key accounts: Coca-Cola, Cisco, GlaxoSmithKline (GSK), Accenture, and Lloyds Bank.
Touch Surgery helps surgeons and health systems deliver consistent and high-quality surgery through AI, data and visualization. I managed social media, content, and PR. I led Spanish press campaigns that attained notable coverage and contributed to the app reaching #1 in over 15 Spanish speaking app stores.
Office of Ian C. Lucas, Labour MP for Wrexham during his transition from Shadow Minister for the Middle East and Africa to Shadow Minister of Defence. Responsibilities: media updates, diary management, constituent tours of Westminster, general public inquiries, research for parliamentary and committee issues and policy development briefings, drafting parliamentary questions, motions and speeches.