Marketing & Platform @ Ascension Ventures | Digital Marketer, ex-Market Researcher
For the majority of my career, I've worked with a very tight/no budget so I've really honed in on how to prioritise initiatives, what tools to use, and how to progress from solid V1 solutions to a more scalable infrastructure.
I'm all ears! Happy to just listen or let you know what happened in similar situations (if applicable) from my own professional experience or what I've learned from our ~100 portfolio founders.
Which channels make the most sense for you? What content & formats resonate most with your audience? How do you build an engaged community? Picking your graphics, video, scheduling & analytics tools.
Continuously churn creative and varied content driving lead generation and community engagement by finding your niche, setting up efficient work streams & distribution, and complimenting your existing campaigns & tools.
Essential even if you're only managing one account. With such high posting frequency "best practices," spend less time on posting and more time on creating engaging content efficiently, reaching your audience at the best time.
Zapier is my lifeline! It saves me an incalculable amount of time - particularly around events, PR & CRM, ops, and knowledge management. I like to keep making the standard zaps even more efficient and useful.
I'm particularly focused on helping companies with limited resources to launch and maintain dynamic websites - assessing options for project costs in-house vs. freelancers/agencies, page builders, themes & plugins, and ongoing management.
Fair By Design (FBD) is a movement dedicated to ending the Poverty Premium - people in poverty or on low incomes often pay more for the same products or services than people who are better off financially. Our Venture Fund provides capital to grow innovative ventures developing products that make markets fairer across energy, finance, insurance, food waste, digital inclusion, employment and more.
Ascension Ventures is an early-stage VC built by exited operators to back the next generation of tech entrepreneurs. Since 2015, Ascension has invested in 75+ start-ups across 3 distinct seed funds. Our specialist approach and extensive sector reach allow us to identify and scale pioneering tech enterprises.
Executive Search firm, first marketing hire. Built the firm-wide marketing strategy & plans for 12 Partners and their business verticals. Digital marketing, PR, events, sales collateral, CRM management, rebrand & website development (including sister company newpeakpartners.com).
Strategic Communications, Reputation & Tracking, Political Races, Public Policy & Causes, Brand & Product Positioning, Creative Testing & Optimisation, Advanced Methods & Analytics. Key accounts: Coca-Cola, Cisco, GlaxoSmithKline (GSK), and Accenture.
Comparative Political, Economic, and Social Systems
Entrepreneurship and Innovation Management
One of the best sessions I have had. Alicia had actionable advice for our questions and next steps. She even spent some time in advance to review our material. Book now!
Alicia gave us great insights for our new webpage! She prepared our session in advance so the meeting went fast and effective. We cover all the topics in just 30 min! Thanks a lot :) !
Really great chat! Alicia is awesome. Great holistic knowledge of startups and came up with a full, super clear, marketing strategy, in 30 mins!
Alicia was an absolute weapon during our call. She took the time to understand the exact questions I had, then took me through hyper actionable steps (and explained the strategic thinking behind them). Alicia also worked me through ideas and processes on how to reduce the time burden to action everything we discussed and how I can streamline the whole process. Thank you for the call!!
Hi Alicia! Thanks a lot for your time in helping me with ideas on Instagram marketing and helping me with resources as well. Happy to leave a 5-star rating for you :)