Growth Marketing Specialist - Customer Acquisition & Retention | Conversion Rate Optimization | Analytics
How do you validate an MVP when going-to-market, or validate a new feature to your existing users? Which metrics and user journeys should you be focused on tracking, what questions should you be asking your users, and what insights and optimization opportunities can you extrapolate to fuel your roadmap? Throughout my career, I’ve focused on answering these key questions for early-stage companies, and would love to do the same for you!
I've worked with hundreds of tools in my career to help automate and streamline processes and bring incremental value. Check out the ones listed on my profile, and let's chat if you need help with setting one up, properly configuring it, or optimizing it for value!
I have extensive experience in PPC for all user stages, from acquisition to re-engagement. Specifically I've worked on strategy, implementation & scaling of digital campaigns on Google, Facebook, Twitter, LinkedIn, Quora, Apple, Amazon, Pinterest & Reddit.
Of the companies I've worked with, gaining traction has always been the top of the list of goals, and Outbound is the one channel that will bring the most impactful (short-term) effects. Most (but not all) of my experience here has depended on outbound e-mail, strategy & scale of digital media campaigns, and referral marketing.
I've worked with hundreds of Growth tools, both focusing on automating redundant processes but also tools that will help set up your business for incremental impact (that works while you sleep)
I've optimized thousands of cross-funnel user journeys throughout my career (user acquisition, retention, and re-engagement through digital media, organic, product experiments/iterations, referrals landing pages & ASO)
Webmaster Tools / Search Console is a must for all things SEO and tracking it's progression over time. I've used it heavily for this purpose and is one of the first tools I'll look towards to track organic traction over time.
Mixpanel is a great tool I've used extensively. Put simply, it helps drive overwhelmingly better-informed decisions and is my tool of choice in the product analytics category.
I've worked with Google Optimize extensively as a easy, cheap (yet effective) solution to A/B test various elements of a landing page or even entire user journeys.
Simply put, I don't know if I could live without this tool. I've set up hundreds of Zaps to connect tools together and automate recurring tasks.
Like Instapage, I've worked with Unbounce extensively. It has a nice interface, solid integrations, and a handful of other valuable features like a built-in analytics suite and dynamic text replacements for PPC.
Instapage is one of my favorite landing page builders because of its ease of use and its focus on the bottom line – optimization. I've built hundreds of landing pages on here - it's interface and features (integrations, dynamic text replacements, built-in analytics, A/B testing customizability) make it one of the best options.
Trello has one of the best (if not the best) UI/UXs in the project management category. I've used it extensively for managing projects with multiple stakeholders and keeping information organized and centralized. Also, a great tool to set up experiment iteration framework!
Asana is a great project management tool for teams. I've used it extensively for project management and also a great tool to set up, monitor and optimize your experiment iterations.
Quora ads are a relatively new player to the PPC game, but valuable nonetheless. I've worked on several campaigns on the platform. Particularly for companies in zones where ad competition is lower, Quora ads can be a super effective and efficient platform.
I've worked on LinkedIn ads extensively, particularly (and for obvious reasons) to B2B companies I've worked with. It has major potential value, but can easily get expensive with the wrong audience definition or creative.
I've managed hundreds of digital campaigns through Facebook & Instagram, undoubtedly one of the best tools to bring quick and effective traction to a business, if done right!
One of my favorite tools for its ease of use and value it can bring through visual insights and eliminating guesswork. Recording user's actions can bring qualitative insights that you wouldn't be able to otherwise catch, and that's invaluable feedback.
A great tool for syncing data through to Google Data Studio or Google Sheets. I've worked on this tool mostly to automate reporting, creating automated dashboards with key business metrics.
I've worked with Hubspot consistently over the years because of it's ease of use and ability to scale with the business. It's a great tool to organize, track and nurture leads and benefits from the many possible integrations it has.
Drip is the best, particularly for E-commerce. It's a great tool to achieve consistent growth through all lifecycles, monitoring the right metrics, while automating tasks that could easily incur mistakes.
Mailchimp can be under-estimated because it might not have as fancy bells & whistles as other more sophisticated e-mail marketing tools. That said, it's ease of use and integration possibilities make it easily underrated :)
Alex was absolutely fantastic, gave me a tonne of great feedback, and I appreciated our call a lot. Would recommend to anyone.
Alex is a true expert with many years of experience in the industry. I really enjoyed our open conversation and highly recommend setting up meetings with him as a Mentor!
Amazing feedback on my Google Ads account! I now know exactly how to move forward. Thanks Alex! 🙏
Alex showed me the way forward in managing a new product as a freelance contractor, about setting expectations right, and delivering efficiency and value. He made specific outlines of how to do this, and we also went into PMF. Much gratitude!
Great talk with Alex about Google Ads :)
The time flied by so fast on this call... Very friendly guy and gave a ton of value on the call. Big thanks for helping out with those specific suggestions and recommending a course on the subject.
Great session with Alex! His insights on effective growth marketing channels, referral marketing strategy, budget allocation across digital channels were all super helpful! Thanks so much and would love to schedule a call with Alex again.
A lot of help analysing data of my ppc campaign. We optimized it and raised my ctr to around 1%. Brought in new optimization and waiting for results. Alex is very skilled in ppc campaign and a great guy!
This was the second I met with Alex and I was more than happy with our discussion. It gave me a lot of insight that I am planning to use in our upcoming Facebook campaign. 1000% recommed
I had an amazing conversation with Alex. He is was really knowledgeable about Facebook ads and gave me a great strategy to follow. I just booked another call with him to follow up and I am pleasantly surprised by good our conversation was.
Alex was really helpful and gave me pointers on what to do moving forward.
Lots of good ideas discussed and have a better idea of what I should be working on, thanks Alex!
Thanks, Alex for a great session and helped to priorities our path forward.
It's good to see care in my objective. Look forward to optimising my campaign in the next call.
the only one on this platform showing a real interest in following your journey
I had a great chat with Alex about incrementality, he is very experienced on this topic. He also sent me a useful resource after our call. Thanks Alex.
Very spot on feedback on all things facebook ads with a responsive and approachable manner. Thanks, Alex.
Very patient mentor with a great knowledge on facebook ads. the best part is that he's probably the first one I found on growthmentor who shows interest in finalising a campaign. ACTUAL HELP!
Alex was very friendly, patient and full of empathy. He suggested experimenting with new audiences for a problematic campaign and shared helpful benchmarks for Facebook Ads CPM.
I received so much valuable input from Alex. He provided me with lots of useful materials I can work with and took the time to analyse my Google campaigns with me. You can tell that he knows what he's talking about and he took a lot of time to go over all my questions.
Alex was very professional, helpful and open. Answered all my questions and made himself available even beyond just the call. Highly recommend this guy!
Alex was really patience in understanding our current situation and gave really helpful advice on what tools best to use for Linkedin outreach that can also be integrated with Hubspot.
Great first conversation with Alex! He gave me some confidence that I'm on the right track with my growth/marketing efforts and encouraged me to look at opportunities that were a challenge to my previous assumptions.
My call with Alex was great. He probably felt like he didn't help me too much but it was actually massively helpful. I was trying to understand CRO methodology a bit better, and I realized that my biggest hurdle was not having the proper questions to ask and proper tracking in place. Due to his call, I am now taking action in these areas and can see the path towards discovery. Will definitely schedule another one!
You'll leave this session full of knowledge and concrete next actions. He helped me gaining focus and a great, professional outside perspective about paid acquisition channels. I definitely would recommend Alex!