Alex Hsi | πŸš€πŸ™Œ

Marketing Technology Specialist / Performance Marketing Specialist / Digital Analyst / Startup Advicer

Oslo, Norway (+01:00 UTC)Danish, Swedish, Chinese, English, Norwegianfrom Oslo, Norway
$50 / hour
15min30min60min
Available
39
Sessions
4.93
Rating
Expertise
Marketing automation

I have many years of experience using connectors such as Zapier, IFTTT & ConnectMyApps to automate workflows. I am also experienced in using different APIs to automate workflows, product flows and system flows in order to increase the efficiency and automate manual processes. I am also advising you on what marketing automation tools & software you should use based on your MarTech / Tech stack.


Advice on funding

I know the Norwegian startup ecosystem very well in addition to the Europe, American and Asian startup ecosystem. I have been a Director at Founder Institute in Norway and helped and received funding and government grants.


Conversion rate optimisation

Experience with CRO-tools such as Google Optimize, Hotjar, Segment, A/B-testing, Siteimprove, Teston, Mouseflow, CrazyEgg, Mouseflow. Apply LIFT-model to increase the CR (conversion rate). The conversion drivers are Relevance, Clarity, Urgency, Anxiety & Distraction.


PPC strategies

I have been working with over 200 Google Ads accounts during my time in over 4 media agencies as well as my own customers. I know how you should leverage most out of Google Ads, and achieve great results concerning ROI, ROAS, CPA, CLV or eCPC.


Technology and tools

I am updated about the trends within martech (marketing technology) and adtech (ad technology), and I am helping several startups in advising them about how they should build up their digital marketing capabilities and which software and tools they should adopt and use.


SEO

SEO (Search Engine Optimization) is a very important factor for your website to rank high on search engines such as Google. I have many years of experience with both on-page SEO, off-page SEO and technical SEO.


Mentor Toolkit
Bing
over 6 years of experience

Bing Ads, you can copy the settings and account setup automatically from Google Ads. Efficient if you want to target on www.bing.com. Bing ads tend to have higher click-through rates (CTRs) for shopping and financial services search verticals because of their many ads within the shopping and financial resources niches.

Trello
over 7 years of experience

Great project management tool. https://www.bizjournals.com/newyork/news/2017/01/09/productivity-app-trello-sold-for-425-million.html#:~:text=Cashing%20in%20on%20the%20exit,Index%2C%20Spark%20Capital%20and%20BoxGroup.

Wordpress
over 14 years of experience

I have more than 13 years of experience with Wordpress, and I created my first blog in Wordpress in 2007 and I explored more about the platform when I was an exchange student in London in United Kingdom in 2008. Wordpress is one of the most used CMS-platforms in the world, and I am familiar with both the Wordpress Themes, WooCommerce, different page builders such as Elementor, WPBakery and Beaver Builder, and several useful plugins you should use and avoid.

Google Tag Manager
over 7 years of experience

I am using Google Tag Manager daily in my work in order to create new tags, triggers, variables and rules for what kind of actions / events one wants to track. I also have experience with enhanced ecommerce tracking, creating dataLayers, datalayer variables and custom variables.

Hotjar
over 7 years of experience

Well-versed user of Hotjar - behavior analytics tool for CRO (conversion rate optimization) and UX (user experience). Hotjar is a tool you can use to understand the user behavior as part of ongoing optimization. You can even spot usability issues & bugs, and use it during your usability testing phase. I use Hotjar to gather user data based on session recordings, heatmaps and polls in order to increase the CRO, understand the user behavior, find factors that affects the website negatively.

Supermetrics
over 6 years of experience

Several yers of experience with data connector suppliers such as Supermetrics & funnel.io Use data connectors to connect data sources and visualize the data on either Google Sheet, Excel or Google Data Studio

Google Data Studio
over 5 years of experience

I have been working with Google Data Studio since 2016. I have created several Google Data Studio Reports using different kind of data sources and integrations with Supermetrics / Funnel.io.

Adwords
over 7 years of experience

I have been in charge of / administrating over 200 Google Ads accounts during my time in different media agencies and my own clients. I also have knowledge about Google Ads Scripts. My company Awelio is a Google certified partner: https://www.google.com/partners/agency?id=5335736076

Digital Analyst | Head of Google Marketing Platform
Telia
- present

Responsible for digital tracking of all digital channels belonging to Telia domain and its subdomains. Working with both Google Marketing Platform and Google Developers daily.

Retail
B2C
B2B
Marketing Tech Manager
Wavemaker (Part of GroupM & WPP)
Norway
-

Helped customers by leveraging on a variety of marketing technology tools, advising them on their martech stack, visualized data & data points by creating dashboards, tag management by using Google Tag Manager, Tealium & Adobe Dynamic Tag Management. marketing automation, ad serving, programmatic buying, CRO, SEO, SEM, Web analysis, DCO, DMP, DSP, pixel strategy, AI, ML & AdOps.

Digital Agencies
Growth Architect
BCG Digital Ventures | Boston Consulting Group
-

Digital Marketing Project in the Nordics

Startups
Other
B2C
B2B
SaaS
Director / Business Development Manager
-

The Founder Institute is the world’s premier idea-stage accelerator and startup launch program. If you are up to the challenge, our comprehensive step-by-step program will give you the structure, mentor support, and global network you need to start an enduring company. In addition, the Founder Institute is the only program of its kind that accepts solo-founders and founders with day jobs, and that shares equity with all participants. Apply here: https://goo.gl/ujCN6L

Other
Startups
Project Manager | Marketing Manager | Freelancer
Konsus | Superside
-

Konsus is a virtual back-office and a global cloud workforce of specialists. Send your routine-tasks to Konsus any time of the day, and the task is completed by a top quality freelancer within hours. Companies send us office tasks and we instantly assign them to pre-vetted freelancers based on skill and availability. Part of Y Combinator W16 program. The company changed the name to Superside in 2019.

E-Commerce
Other
Startups
B2C
B2B
Digital Agencies
CEO / Founder
- present

MarTech Agency / Digital Consultancy. I have helped more than 120 different clients from more than 9 different countries. My company is a certified Google Partner: https://www.google.com/partners/agency?id=5335736076

Other
Restaurants
Tourism
Real Estate
Fin Tech
SaaS
Retail
Startups
B2C
B2B
Web Hosting
Digital Agencies
E-Commerce
Reviews (15)
Eyerusalem Meaza, MBA
1 session
14 Mar 2021

Provided numerous tools and resources for keyword and search engine optimization and strategies for putting content together on website

George Yu
1 session
8 Feb 2021

Very helpful and insightful!

Cristian Calls
1 session
1 Feb 2021

Alex has been very helpful in providing tips about b2b marketing. Would recommend having a session with him. Top expert 100%!

David Kellerman
1 session
24 Jan 2021

Really good call on SEO, provided me with some great little nuggets of website in how to best monitor SEO on my website. Already thinking of booking a next call :)

David
1 session
24 Jan 2021

5 stars!

Account Deleted
15 Nov 2020

Alex gave me good tips that will improve my efficiency and also provide me good advice from strategical point of view. Highly recommended

Nuno Pereira
1 session
23 Feb 2020

Had a great call with Alex. We talked about Google ads, and Google Analytics and discovered a few new cool ideas - e.g. adding variables on GTM so that if people view a certain page, I can then create a retargeting and custom audience based on that. I also got a few ideas on how I should run my Youtube, Gmail and Display ads. Thanks, Alex!

Faith Storey
1 session
20 Jan 2020

Alex is very well-versed in Google Ads. Would recommend coming with specific problems related to an ad account.

Tomasz Braja
1 session
13 Jan 2020

Great insights and interesting ideas!

Saket Bhushan
1 session
22 Nov 2019

It was nice talking to Alex. He pin-pointed the exact actionables, without beating around the bush. hopefully will talk to him again.

JS
2 sessions
29 Sep 2019

We taken our first call with Alex, which is now leading to more consultation in our ecom marketing efforts! We're going to start by having Alex review our google analytics, tags manager, and a few other items over this next week, to meet up again via skype next week and go over the results. I'm very happy with how the results went from our call and I'm looking forward to seeing how this goes. Even if I just got one call I'd have actionable steps to begin me down the right path with tag manager. Thanks Alex and talk soon!

peter elias
1 session
20 Sep 2019

i remember time i have had booked session with mister i was trully impresed by his quick comunication i have never met anyone like mister before so skillful about industry and so kind it was really pleasure for me because during 30 min or so i have learned more about seo that i expected i will definitelly book another session with mister he is great guy

Ehis
1 session
10 Sep 2019

I was expecting actionable recommendations from Alex to my questions, and that’s exactly what I got…

Jacob Elbaum
1 session
2 Sep 2019

Alex was very helpful. He provided some very interesting insight on product and product marketing which was useful for our call. We didn't quite focus on SEO as much as I had wanted, but he still gave me some great product & user-centric ideas which I've presented to some of the other team members at my company. Thank you Alex!

Bartosz Pielaszek
1 session
25 Aug 2019

Alex was a very friendly partner for the conversation on my business challenges