Alex Barbarsky

Growth Marketing Manager: SaaS & Ecommerce

Kyiv, Ukraine (+02:00 UTC)Ukrainian, Russian, Englishfrom Kyiv, Ukraine
Free
15min30min60min
Available
27
Sessions
5.00
Rating
Expertise
Product analytics

I believe that any analytics setup may be simple and easy to implement if you really understand what you want to measure and why. Start with asking some questions that can help you generate actionable insights. Then create a tracking plan that will include all metrics that you need to answer these questions. The final step is to make your team trust the data and actually use it. I will be happy to help you build this system for your company


Idea validation

Let's face it - we can't know everything, and we can't predict the future. That is why we should use testing on each step of the startup journey. I am a big fan of a technique called smoke testing. We can use it to validate our startup idea, target audience, positioning, landing page, etc. Just use it and you will be much more confident making your next step. I can give you advice on both a strategic approach and tactical test implementation.


Bootstrapping

I've bootstrapped a digital marketing agency with 15 team members and 50 active clients in 4 months. I also launched an IOS game with a total budget of $500. I’m happy to share my thoughts on how to: validate your startup idea with a super limited budget, develop MVP quickly and cost-effectively, find the best acquisition channels using Bullseye Methodology, and build a high-performing remote team.


Technology and tools

There are thousands of tools on the market. Let's find out which ones will work best for your company, taking into account your goals and the options for integration with your current stack.


PPC strategies

Any paid ad campaign can be profitable. You just have to find out who your ideal customers are, what motivates them, and how to make your product stand out (grab their attention). Let's find answers to these questions together and make your paid ads profitable.


Marketing automation

I love marketing automation that saves time and helps you stay focused on strategies rather than tactics. As a program engineer, I’m not afraid of seeking innovative new solutions and workarounds.


Mentor Toolkit
Amplitude
over 4 years of experience

A powerful product analytics tool that includes features like retention analysis, personas that can be used as a custom audience for ads, and lifecycle analysis. Amplitude allows you to understand how specific user actions influence the chances of them completing a conversion. Twitter discovered that a new user should follow 30 people to reach the "Aha" moment. You can easily find insights like this using Amplitude.

Adwords
over 9 years of experience

I use Google Ads as the #1 acquisition channel for most of my projects. I focus mostly on building funnels inside Google Ads: cold display campaign -> general keywords search campaign -> remarketing campaign -> branded keywords search campaign. If you can align traffic temperature with your offer temperature, you will stay profitable even in the most competitive niche.

Customer.io
over 3 years of experience

Customer.io is my favorite marketing automation tool – the most powerful yet simple to use. I believe that marketing automation platforms like Customer.io represent the new era of CRMs. I use them as one source of data and communications with customers. When you pipe all the relevant data into the marketing automation platform, you will find out how many cool automations you can build.

Hotjar
over 7 years of experience

One of my favorite tools for getting a better understanding of your users. Use cases: identifying why people are dropping off at a particular point, identifying problems with filling form fields, and running simple surveys.

Google Tag Manager
over 7 years of experience

A tool that will save you a lot of time when you want to add new code to your website but don't want to bother your developers. Use cases: the only code you have to install on your website, limiting the scope of running expensive tools like Segment.

Wordpress
over 9 years of experience

I am not a WP developer. However, I am definitely a power-user. WordPress is the #1 CMS for me for any website because of its flexibility. You can build anything on top of WordPress: simple landing page (Elementor), blog, platform, SaaS product, etc.

Unbounce
over 4 years of experience

I love landing pages. You can use them for product idea validation, promo campaigns, feature testing, focused audience targeting, and more. Unbounce is focused mainly on PPC campaigns with cool additional features like dynamic keyword insertion. I usually build landing pages from Figma or Sketch design. I believe that with the proper skills, you can make it almost pixel-perfect.

Leadpages
over 4 years of experience

I love landing pages. You can use them for product idea validation, promo campaigns, feature testing, focused audience targeting, and more. Leadpages is one of my favorite landing page builders. I usually build landing pages from Figma or Sketch design. I believe that with the proper skills, you can make it almost pixel-perfect.

Instapages
over 4 years of experience

I love landing pages. You can use them for product idea validation, promo campaigns, feature testing, focused audience targeting, and more. Instapages is one of my favorite landing page builders. I usually build landing pages from Figma or Sketch design. I believe that with the proper skills you can make it almost pixel-perfect.

Zapier
over 4 years of experience

Connect anything to anything. It may sound simple, but without a proper data pipeline, you can face some issues with more advanced connections. I believe that if you can map all your connections clearly on a piece of paper, then you can do it in Zapier.

Drip
over 3 years of experience

I believe that marketing automation platforms like Drip represent the new era of CRMs. Drip is more focused on the eCommerce segment, but you can use it for any business. I use them as one source of data and communications with customers. When you pipe all the relevant data into the marketing automation platform, you will find out how many cool automations you can build.

Autopilot
over 4 years of experience

I believe that marketing automation platforms like Autopilot represent the new era of CRMs. I use them as one source of data and communications with customers. When you pipe all the relevant data into the marketing automation platform, you will find out how many cool automations you can build.

Google Analytics
over 9 years of experience

GA is the most popular web analytics platform. While we are moving to event-based analytics, you should still use Google Analytics to track your marketing performance. In fact, I've made such complex GA setups that it was able to replace tools like Amplitude and Mixpanel. You can do anything in GA (note that it may not be the shortest path).

Segment
over 3 years of experience

A super powerful tool that I use in most of my projects. Implement all your events just once and let Segment do all the work of translating your syntax so that all your downstream tools understand it. Easily switch between tools (just one click, and all your data is sent to the new destination) and gather data together from different sources. Easily combine analytics data, email data, and advertising costs data, and send it to the data warehouse.

Heap
over 4 years of experience

My favorite product analytics tool. I use it in most of my projects. It’s simple yet super powerful. Build beautiful dashboards and reports with all product metrics (MRR, LTV, MAU). When set up properly, it can be your only analytics tool. Note that if you are into mobile apps, you should consider Amplitude because it’s more powerful for app tracking.

Hubspot
over 4 years of experience

My favorite CRM system – super flexible and easy to set up. I recommend it to most clients who need a CRM system in their business. Hubspot has a lot of cool integrations, so you can make it the heart of your marketing tech stack.

Facebook
over 7 years of experience

With a feature as powerful as lookalike targeting, you have to use Facebook Ads as a source of new high-quality audience. Using a seed audience of users who have already purchased, + a 1% lookalike audience = you get an audience of users similar to your existing customers. This is just one simple example – you can be much more creative with lookalike audiences.

Growth Marketer
vidIQ
- present

YouTube growth suite

Startups
SaaS
Growth Marketing Manager
Coursalytics
-

Executive education marketplace

Startups
Head of User Acquisition
Universal Commerce Group
-

Price comparison platform

E-Commerce
Senior PPC Manager
Web Sun Group
-

Online gaming platform

Other
Co-Founder
PPC-Direct
Aug 2012 -

Digital marketing agency

Digital Agencies
Bachelor's degree
Kyiv national university of trade and economics (KNUTE)
-

Program Engineering

Startup Marketing
Coursera

How to increase the chance for the new innovational product to become a market leader. Step-by-step guide on startup development and marketing.

Marketing Tech Stack
CXL Institute

Make all your marketing tools play together to make more money.

User-Centric Marketing
CXL Institute

Achieve happier customers and increased sales with user-centric marketing.

Startup Development
Coursera

The course provides systematic and practical knowledge about the step-by-step process of developing an innovative product and bringing it to the market.

Reviews (16)
Guy Hobbs
3 sessions
5 Apr 2021

Always a pleasure to chat with Alex! he really helped me with my questions around my Martech stack!

Robert Todd Hurst
1 session
1 Apr 2021

Great insight, friendly, highly recommend!

JYi
1 session
26 Mar 2021

Alex is super helpful and asked me great questions to clarify the priorities for the early stages. He also shared his own experience and useful tools.

Guy Hobbs
3 sessions
25 Mar 2021

Alex is super knowledgeable across the martech stack. He's helped me with everything from Segment to CRM (and even facebook ads as a bonus). Would 10/10 recommend a call with him!

Nuno Pereira
1 session
18 Mar 2021

Just had an awesome call with Alex. He has a lot of experience using different analytics tools, such as Heap and Amplitude, and gave me a lot of insight into how to use them together with Segment. He's also going to share with me a few templates that are going to be super useful. Great call overall!

Toby Winch
1 session
17 Feb 2021

Excellent session with Alex who helped me to look holistically at CRM and retention strategy

Hal Zeitlin
1 session
11 Feb 2021

Alex validated an event structure for a new SaaS GA implementation I am doing. He shared great pointers and has excellent knowledge when it comes to SaaS technical marketing. He is kind and giving. I hope to meet with him again.

Oran Zusman
1 session
10 Feb 2021

Alex was super helpful and I enjoyed speaking with him!

Ryan Prior
1 session
15 Jan 2021

Alex was great. We got straight to the point, talked through & diagnosed some potential issues, and identified clear steps to test for resolving them. Thanks Alex!

Amy Woodward
1 session
13 Jan 2021

I had a great mentoring session with Alex, he is very knowledgeable on all things analytics, tracking, and different tools He gave me some tips I could immediately implement, would definitely recommend!

Jethro Block
3 sessions
11 Jan 2021

Alex was really helpful with setting up my conversions correctly on Google Tag Manager and helped with an issue even after the session. Would highly recommend!

David
1 session
24 Dec 2020

Highly recommended! 5 stars!

Ashley
1 session
23 Dec 2020

Alex was helpful because we looked directly into my tool and gave me some specific ideas of what I should measure and what events I should be sending. Also at the end of the call, shared some helpful resources.

Guy Hobbs
3 sessions
30 Nov 2020

Alex actually reached out to me to help me with my problem – which I thought was pretty epic! Just chatting with him for 30 mins helped me so so much with my analytics and Segment implementation. Couldn't recommend him highly enough!

Jon Medlock
1 session
2 Nov 2020

Superb call with Alex! he gave me a ton of advice and great idea to be thinking about moving forward. Lots for me to be thinking about, exactly what I needed to hear...

Peter Murphy Lewis
1 session
29 Oct 2020

Alex knows the entire universe of video. What to do with it, how to do it, where to place it. He has a deep knowledge of tools and helped me figure out a cold email strategy using our vlog. Thanks!