Aleksandra Pinar

Founder & CEO of DigitalBro

Wrocław, Poland (+01:00 UTC)English, Polish, Norwegianfrom Wrocław, Poland
Mindset coaching

I am certified Life Coach with 2 years experience. Mostly I work with young women who want to start career in tech industry. My personal goal is to be a mentor that I didnt never met

Conversion rate optimisation

I have run countless tests and projects to improve conversion rates. My general approach is to remove friction and use motivation to drive action. Removing friction is basically finding out where your users get stuck and making it simpler. Using motivation is different things at different parts of your product journey. But, generally speaking, it's understanding what's most valuable to your users and highlighting that value.

Growth marketing

I have created and executed growth hacking strategies for Y Combinator startups, SMBs, and the Fortune 500. I managed Product Led Growth initiatives to help drive engagement and increase our conversion rates.

Mentor Toolkit
over 3 years of experience

VWO helps me easily create and run tests to increase revenue, combat cart abandonment, and build stellar digital experiences that convert, without coding or involving IT.

Google Data Studio
over 6 years of experience

Reporting automation tool for PPC, SEO, social and web analytics. Data Studio has the data visualization software you need to connect your data, create data dashboards, and collaborate to answer your most important questions

over 6 years of experience

I've run close to 100 tests in Optimizely. I've used their platform directly and synced Optimizely with our database to see the impact that testing website pages have on product behavior.

over 6 years of experience

I actually worked at HubSpot for three years and have used the software at three separate companies since then. I've helped build complex marketing automation workflows and scaled databases to hundreds of thousands of contacts.

Founder & CEO
Digital Bro
Wrocław, Poland
- present

We believe that designing products and services in close partnership with our clients is the only way to have a real impact on their business. We position digital transformation as being primarily about people. Any efforts for organizational digital transformation must involve changes to how people work and life.

Digital Marketing Strategist
Wrocław, Poland

Ladder is a global growth marketing agency that uses custom-built growth technology and data-driven strategy to increase ROI. Responsibilities: Researching products, services and current strategies to identify new opportunities for Y Combinator startups, SMBs, and the Fortune 500 Executing projects to be high quality, on time and cost-effective/on budget Developing and implementing data analyses, data collection systems and other strategies that optimize statistical efficiency and quality Planning, developing and implementing SEM strategies Executing tests, collect and analyze data Creating and managing PPC campaigns Performing keyword research for the purpose of PPC campaigns Conversion optimization for e-commerce clients Identifing buyer persona to better target identified audiences Identifing problems and deficiency and implement solutions in a timely manner

Digital Agencies
SEM / SEO Specialist
Rocket Media
Wrocław, Poland

Executing tests, collect and analyze data Identifing trends and insights in order to achieve maximum ROI in paid search campaigns Tracking reporting and analyzing website analytics and PPC initiatives and campaigns Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies Optimizing copy and landing pages for paid search engine marketing campaigns Performing ongoing paid keyword discovery, expansion and optimization Research and analyze competitor advertising links Performing User experience and SEO audit

Digital Agencies
Co - Founder / CMO
Barcelona, Spain

Heartgrain is an innovative platform that brings together all professionals of alternative medicine in an international and specialized online eco system. The platform provides remote consultation services & health procedures and connects health professionals with those seeking holistic and natural well being. Responsibilities social media marketing: developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram. search engine optimisation (SEO) pay-per-click (PPC) campaigns affiliate marketing email marketing Overseeing the social media strategy for the company. Managing online brand and product campaigns to raise brand awareness.

Bachelor's degree - Marketing Management, General
Vistula Academy

Through Bachelor Marketing Management degree program, I had an opportunity to learn the practical and theoretical skills on modern marketing as a profession. The degree explores the various aspects of marketing management including planning and management of all activities. This is through an in-depth understanding of all channels of marketing with a stable ground in regards to consumer behavior as well as market research.

Master in IT Project Management

Modules: Information and Communication in IT Projects Leadership in Projects Agile Methodologies IT Projects Methodology

Business Technology Management
Indian Business School

With digital transformation, products and business models in today's competitive environment are increasingly being transformed by technology. This new digital economy places information technology (IT) at the centre of firm strategy and operations, and requires a new breed of IT managers and leaders who can examine technology through a business lens. The Business Technology Management Specialization empowered me with knowledge of the IT domain, project management, leadership and team building skills, and functional and analytical skills. These skills are critical skills for leveraging technology to create competitive advantage.

BPMN for Business Analyst

BPMN (Business Process Modelling Notation) is intended to provide a common standard to enable Business Analysts to document business processes. BPMN attempts to bridge the gap between business processes that can be read and understood by business analysts, business stakeholders and technical teams

The Business Intelligence Analyst Course

The Business Intelligence Analyst Course comprises of several modules: Introduction to Data and Data Science Statistics and Excel Database theory SQL Tableau SQL + Tableau

Life Coaching
The Academy of Modern Applied Psychology

A life coach is someone that looks to empower others by helping them make, meet and exceed goals in both their personal and professional lives.

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