Google Ads Specialist Focused on Growth | Previously VP Growth at Groove, Piktochart, GrowthMentor, Demodesk I Ex-Google
It has been a pleasure talking with Agata. She is an expert in Google Ads, listens well, is patient, and has given me some excellent advice to help me with my campaign—advice that is updated, practical, and that no one else had provided until now. I highly recommend her.
I had absolutely top notch session with Agata! Her know-how, marketing experience and opinions are simply invaluable. In just 30 minutes, she managed to share so many great ideas in topics like B2B attribution, server side tracking or A/B testing. Not to mention that her cheerful personality always boosts my motivation on maximum! She just became my go-to mentor.
Had a fantastic session with Agata! She provided me with incredibly actionable insights on Google Ads and Meta Ads. She was super helpful and clearly very knowledgeable in her field. The time flew by, and I’m already looking forward to our next meeting!
I started my journey at Google where I was building a global community of Google Ads experts. After Google, I spent 8 years in VP Growth roles at several international startups. Since 2023, I have worked as a consultant and growth advisor focusing on paid marketing (Google Ads and Meta Ads). Some of my clients included Respond.io, Jiminny, Novakid, and tapouts. On GrowthMentor, I can help you with: ✔️ Ramping up in your new role as a people manager ✔️ Building a marketing team ✔️ Developing a growth strategy for your startup ✔️ Driving MRR through Google Ads and Meta Ads ✔️ Reducing CAC from your paid marketing efforts ✔️ Conversion rate optimization
I have over 10-years of experience building and leading distributed and remote teams. At Google, I have managed a community and social media manager team across North America, Ireland, Brazil, and Poland. I have built a marketing team from 0 to 10+ employees at SimScale. For 8 years, I have been a VP of Marketing / VP Growth / Fractional CMO at startups and scaleups. I can help you structure your team and decide which roles to hire when building and growing your marketing team.
Have you ever wondered why your competitors seem to be skyrocketing while your business got stuck in the same orbit? You're not alone! Many savvy entrepreneurs face the same challenge. That's why I'm here to help. 1.) I'll help you uncover growth opportunities you didn't even know existed. 2.) Help you identify the best growth marketing channels for your business 3.) Provide advice on how to attract the right customers.
My journey started with a six-year stint inside the Google Ads team, giving me the inside scoop on crafting campaigns that really convert. Now, stepping out of Google, I've been the go-to person for boosting paid search and social channels at several SaaS startups. Think high-converting campaigns, eye-catching PPC landing pages, and creative ads to pump up your MRR growth and reduce your CAC:LTV ratio.
In 2021, as an interim Product Manager, I developed a growth roadmap that included revamp of pricing plans and the launch of value-based pricing. With the changes, we increased the free-to-paid conversion rate by 96% y/y.
I have been part of the Google AdWords team for 6 years collaborating closely with the product, as well as with the best Google AdWords agencies globally. My former team is the one behind the #AdWordsTips video series. I'm happy to help with optimizing your Google AdWords campaigns or with getting you started.
Ahrefs is my number 1 tool for SEO and I'm using it on a daily basis since 2016. I can show you how you can get the most out of it for keywords research, content planning, and link building.
I have been providing growth marketing consultancy, optimization of existing campaigns, as well as creative marketing strategy and testing for Meta ads. My ads don't look like ads, but they perform driving higher conversions at a lower cost.
Google Analytics can be really powerful especially when combining it with Google Tag Manager, URL Builder, Google Optimize, and Google AdWords. It will allow you to be very data-driven in all the decision you make. I love digging into the Google Analytics data and identifying areas for improvement.
Google Optimize (formerly Google Analytics Experiments) is a great CRO solution that is available for free. It integrates well with Google Analytics and allows you to easily set up and evaluate A/B experiments on your website.
Great for tracking your organic keywords, identifying if you are attracting the right audiences, and making sure that your website is indexed correctly. If you need help with setting it up fr your website, I'm here to help.
Hootsuite was our social media tool at Google and I continued using it when working at startups. I think it's a very good solution that makes it easy to schedule your social media posts and track them.
Hotjar is a great solution if you are looking to implement heatmaps and gain a better understanding of how users behave on your website. I have used it in the past to optimize navigations and identify website elements that users are most interested in.
I have worked closely with the Hubspot team for the past 2 years. It's a great tool especially for startups given the deal they offer as part of their startup program (you get a CRM, Email Automation, Chat, Social Media Scheduling - All in one platform). I have experience in setting up the platform, creating reports, dashboards, email automation programs, as well as integrating it with other tools.
I have used Intercom for lead acquisition, as well as for user onboarding within the product. I have experience setting up automation in Intercom and sorting the incoming inquiries by the department.
I have used Jira both for Scrum and Kanban for Marketing and Product. From the tools I have used for project management, Jira is one of my favorite. I have experience setting up the tool and using advanced filtering queries to make.
I have been running LinkedIn video, image, sponsored content, form, and ABM campaigns for both small and large companies. I can also help you with growing your LinkedIn presence through LinkedIn automation using tools such as Dux-Soup.
MS Dynamics can be complex to work with but once you figure it out it can be very powerful. I have done integration of MS Dynamics with Email Automation platform (Act-On) which has helped us to get valuable insights about the leads (acquisition channel, acquisition source) and feed them back to the CRM for Sales.
Optimizely was sone of the first tools I used for CRO. I have used it both for A/B testing as well as for personalization. If you need help with the tool or are evaluating CRO tools, I'm glad to help out.
The biggest advantage of Redmine is that you can use it for free. It's a good solution for technical teams but not a very good one if you are trying to use it for project management across other departments such as Sales or Marketing.
Trello is very easy to use and provides you with a lot of flexibility. However, it lacks more advanced features which sometimes make it hard when you want to use it for more long-term planning.
I find VWO very intuitive and easy to use (more than Optimizely). It' s a great all-in-one solution for CRO at your company. At the same time, if you find it too expensive, then Google Optimize might be just enough for you.
I have 6 years of experienced working at Google on the Google Ads team. I have started as an Account Manager and later moved on to building Google Ads communities globally and managing a team of social media managers.
I have worked with GrowthMentor as their VP of Growth where I was focusing on optimizing pricing plans, building an SEO strategy, and expanding their marketplace from B2C to the B2B sector
Offering consulting in the area of marketing strategy, pricing strategy, OKRs, and building a team since 2018. I have worked with multiple startups as a consultant, interim CMO, or as an Advisor. Currently an advisor at Respond.io
Over 8 years of growth marketing experience working at SaaS startups and scaleups. I have helped to build the marketing from scratch at SimScale, after that scaled the SEO efforts at Groove, then moved to Piktochart where I was managing the marketing, product, and the sales department. Currently working at Demodesk
Specialize in building B2B pricing models and scaling lead generation at B2B startups. I have helped to build the marketing from scratch at SimScale, after that scaled the SEO efforts at Groove, then moved to Piktochart where I was managing the marketing, product, and the sales department. Currently working at Demodesk
ROI-focused Google Ads and Meta Ads management for B2B and B2C subscription businesses. -> Backed by results. From boosting trial signups to cutting CAC by over 80% -> 10+ years of expertise with Google Ads and growth marketing -> Non-binding initial consultation with free account analysis -> 95% client retention rate after initial three months of working together
Mentoring the Growth team with the goal of growing signup-to-activation conversions
Managing the marketing team and growing two products (Scheduling and Meet) 🚀 Achievements - Developed the company's growth strategy - Grew qualified signups by +120% q/q - Implemented an optimized Google Ads strategy that led to 44% lower cost-per-lead and a 5.5% lead-to-customer conversion rate (vs 2.4% SaaS benchmark)
Zengrowth is a one-of-its-kind marketing agency compromised of marketers and growth hackers coming directly from the world’s top tech companies. I work with different companies helping them to nail growth through ABM, PPC, SEO, and CRO.
Groove is a help desk software compromised of a multi-channel shared Inbox, Knowledge Base, and Reports. I was responsible for running the marketing department, developing target personas, implementing OKRs across the company, and launching Groove's new blog, website, and customer success stories.
Responsible for the development and execution of lead generation and user engagement strategies. In 1 year reduced the cost per acquisition by 8x and overall marketing spend by 3x, while at the same time increasing the number of marketing qualified leads (MQLs) by +108%
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Leading, coaching and building a team of high-performing and motivated Community & Social Managers in North America and Dublin. Focusing on developing the strategy for growth and success within the 1:Many support channels, measuring the success and establishing the future of the Community platform, including the development of requirements and growth plan for product adoptions measurement for Communities. Acting as a consultant for other Google product teams on community platform setup, community success and community support org modeling.